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Top tools for B2C marketing automation

Weaving fee

Weaving fee

WebEngage is a tool that allows you to develop contextual and customized campaigns to connect with your target audience via SMS, email, WhatsApp or even push notifications in your app. This tool allows you to segment your target audience based on their behavior and / or demographics and nurture them with interesting content that will help them transform into a loyal customer. The most important feature of the tool is personalization, which allows you to hyper-personalize interactions.

Key Features:

Analytics – WebEngage gives you insight into your users’ behavior and level of engagement

engagement – Allows custom and engaging content to be sent to users across multiple channels including WhatsApp, Facebook push notifications, etc.

segmentation – Segment users based on their personas for maximum ROI

Travel designer – Map your users’ journey across channels and link communications

personalization – Turn your prospects into customers by sending them personalized messages based on their likes and dislikes.

Channels:

The channels include:

Web push notifications

Mobile push notifications
Email Marketing

Mobile push notifications
Email Marketing

In-app messages

Survey

SMS marketing

WhatsApp Marketing

Facebook remarketing

Web overlays

Pricing:

The company offers several pricing plans based on the number of active monthly users you can add. Once you’ve chosen a plan that suits you, you can set up live chat with a WebEngage manager for exact pricing.

Moengage

Moengage

MoEngage is a smart marketing automation platform that analyzes user behavior and personalizes all of your messages. It helps increase brand loyalty with existing customers and convert leads into customers.

App and web
announcements

App and web push notifications

Pricing:

MoEngage offers its users different tariffs. The prices vary depending on usage and the number of users recorded each month.

Smartech

Smartech

Key Features:
Omnichannel personalization:

With Netcore you can offer each consumer a personalized experience across all marketing touchpoints. From creating a dynamic website personalized for each user, to personalized push notifications, ads and recommendation widgets, you can do it all with Netcore.

Individual view of your customer:

With Netcore you can unify your customer data and get detailed insights into their demographics, interests, behavior and interactions across channels

Customer journey orchestration:

The platform enables you to create customer journeys through the intuitive user interface. You can then create automated workflows to engage with your customers by sending them the right message at the right time and in the right context.

App Analytics:

If your brand has a consumer app, app analytics can provide valuable insights. Netcore includes most of the key features that are part of app analytics tools like Appsfyler and Clevertap, such as cohort, retention, and uninstallation analytics

Channels:

The channels include:

App push notifications

Web push notifications

In-app messages

WhatsApp notifications

SMS

E-mail

voice

Pricing:

For B2C startups with fewer than 100,000 total active monthly users; Less than 4 years after launch and less than $ 1M in funding, they have a free plan with many features.

For other companies, prices are the basic custom features you choose and start at USD 999 / month.

Active campaign

Active campaign

ActiveCampaign is more than just an email marketing tool. It’s a marketing automation and CRM tool that you can use to create personalized customer experiences.

Key Features:

Email Marketing – Allows you to segment and split tests, as well as add dynamic content

Marketing automation – The tool lets you automate many parts of the user journey from event tracking to mapping to shared action.

Sales and CRM – ActiveCampaign is a central platform for managing all of your leads. Depending on the engagement levels, the tool also gives a score so your sales team knows what priorities need to be set.

Messaging – With ActiveCampaign, you can send personalized messages across platforms, from email marketing to SMS marketing.

Machine learning – With advanced analytics, the tool gives you odds of winning and better insights from multiple data sources like calls and emails to convert the user from prospect to full-fledged customer.

Pricing

One of the best features of ActiveCampaign is the 14-day free trial. Once you’ve decided on the tool, you can choose from a plan starting at $ 9.

Autopilot

Autopilot

AutoPilot is a marketing automation tool that enables you to capture leads on your website and send personalized messages. It has the added benefit of integrating with multiple apps like Facebook, Salesforce, Google Ads, Typeform, etc. for easy automation. The tool enables multi-channel automation including multi-channel marketing functions including email marketing, in-app messaging, SMS, online and snail mail communication. It has an easy-to-use interface that allows you to customize user journeys based on their behavior. You can also get reports on ROI and optimize the sales funnel based on performance.

Key Features:

Marketing automation – Create effective customer journeys to convert leads into customers.

Email Marketing – AutoPilot, an easy to use drag and drop platform, lets you send personalized emails to your leads.

Multi-channel marketing – Reach our customers through multiple channels like SMS, Facebook retargeting, in-app messaging, etc.

Lead management – From CRM integration to lead scoring, this platform is ideal for keeping track of all of our leads.

Pricing:

The tool offers three packages starting at $ 49 and going up to $ 249. Prices vary depending on the number of active users. However, you can try any of the plans for free for a month without adding your credit card.

Mail chimpanzee

Mail chimpanzee

Although Mailchimp is traditionally known for its email marketing solution, it has now evolved into an “all-in-one integrated marketing platform for small businesses”.

If you are a small business, their powerful features make them a great choice for your marketing automation needs.

Key Features:
CRM:

The platform has a great CRM specially designed for small businesses

Segmentation:

Mailchimops’ segmentation capabilities make it easy to send personalized communications to specific segments asked about their previous interactions with your brand

Cross-platform campaign management:

Mailchimp lets you create and manage campaigns across multiple channels – email, social media, and digital ads

Analysis and reporting:

You can track all of your marketing campaigns from a single dashboard so you can monitor trends, track performance and measure ROI

Pricing:

The prices are suitable for small businesses. Plans start as low as INR 770 per month. They also have a free plan with all the basic functionality for businesses just starting out.

Notify visitors

Notify visitors

Notify Visitors is one of the easiest and most widely used marketing automation software for sending personalized push notifications and messages to users. It’s one of the best multi-channel loyalty software for small and medium-sized businesses.

Key Features:
Customer loyalty software:

The platform offers a wide range of solutions like web push, app push, PWA, chatbots, web banners and polls, lead form, etc. to involve your web and app users

Software to optimize the conversion rate:

Alert Visitors allows companies to track and analyze user behavior to improve their conversion rates using A / B testing, heatmaps, personalization, form analysis, and more.

Analytics:

The platform allows you to analyze and optimize using analytics software to get real results

Pricing:

The prices for email / SMS and push notifications for up to 100,000 visitors start at around 40,000 INR per month. Organizations looking to take advantage of personalization and in-depth A / B testing, as well as popups, etc. should expect packages priced at around INR 2.00,000 monthly for up to a million users.

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