The MDA Kevin Hart Kids Telethon will air on October 24th on Hart’s LOL Network platform.
Getty Images for SiriusXM
Six years after the radio waves deregistered after 45 years, the MDA Telethon is back this month with a new host, a new format, and a completely revamped set of distribution platforms.
Comedian / actor Kevin Hart, 41, will be joined by a phalanx of celebrities during the MDA Kevin Hart Kids Telethon on Saturday October 24th.
The Telethon will be a redesigned event with entertainment, comedy, musical performances and MDA’s “Let’s Play For A Cure” game elements. The special offers viewers the opportunity to support the Muscular Dystrophy Association and Help From the Hart Charity and gain insight into the essential work of the organization through meaningful profiles on families, research, care and advocacy.
Newly added celebrity guests to the two-hour special are Garcelle Beauvais, Aloe Blacc, Bryan Cranston, Adam Devine, Fat Joe, Liz Gillies, Aldis Hodge, Edwin Hodge, DJ Khaled, Daniel Levy, Loni Love, Leslie Mann and Robin Thicke. Gabrielle Union Wade and John David Washington. Previously announced for the show were Jack Black, Usain Bolt, Josh Gad, Michael B. Jordan and Jillian Mercado.
“We are thrilled to have these incredibly talented celebrities help raise critical funding we need for research, care, and advocacy for our families,” said Lynn O’Connor Vos, President and CEO of MDA. “We are also determined to ensure this.” The neuromuscular disease community is accurately portrayed and celebrated in all programs. Our Community Advisory Committee advises and is represented in the Telethon production team and in the context of the writing process. We are grateful for any support as we focus on raising awareness and removing barriers for the people in our community. “
The reinterpreted Telethon will be broadcast live on October 24th from 8pm to 10pm Eastern on LOL Network platforms such as YouTube, Pluto and others. According to its website, Hart’s LOL network includes a collective network of more than 100 million viewers in 81 countries.
“Redesigning a major cultural television program that generations will remember is very exciting, especially at a time when we all need joy and hope,” said Jonathan Krisel, director of the MDA Kevin Hart Kids Telethon. “The mission of bringing some of the funniest, most talented celebrities of our time to new audiences through streaming and social media is the thread we’re building on for this year’s show with Kevin Hart.”
In addition to the interactive game elements of the show, viewers can use the hashtag #MDAKevinHartTelethon to report on the event on social media.
In seven decades, the MDA has provided more than $ 1 billion to the research and care of more than 300,000 Americans with muscular dystrophy, ALS, and related neuromuscular diseases. The MDA Labor Day Telethon ran through 2011; It was renamed the MDA Show of Strength in 2012, which ran from 2012 to 2014.