Facebook Lead Ads are becoming a popular lead generation tool for businesses. Facebook leads are highly targeted, high quality leads. Is your brand using Facebook Lead Ads as part of your digital marketing strategy?
What are Facebook lead ads?
Facebook lead ads are ads that allow you to collect information from your target audience on Facebook without them having to leave the platform. This is different from typical lead generation ads, which direct people to a specific landing page.
Facebook lead ad benefits
Since potential customers don’t have to leave Facebook, they are more likely to submit their information. It’s a faster and less job for the prospect than the typical lead generation process.
The ads are cellphone-friendly so you can target the millions that are on smartphones, iPads, and tablets.
Facebook lead ads can target and segment people who live in a specific zip code, city, or country. This makes it easy to reach exactly who needs your brand’s solutions.
There are many reasons a company should use lead ads as part of their strategy. Here are a few different ways you can use the social media platform as part of your marketing.
Grow your email subscribers
Email marketing is an important part of any digital marketing strategy. Social media platforms and search engines control how people see your content. Email You are in full control of who receives it on your list.
Users can sign up for your newsletter with just a few clicks. Facebook will automatically send your new leads to your CRM. A high quality customer relationship management system is the lifeblood of a sales team. It enables companies to manage relationships with customers and grow the business.
Know your audience better
Email addresses aren’t the only information you can get from lead ads. Lead ads allow you to create custom questions that you can use to determine your audience’s preferences.
Businesses can use Facebook lead ads to entice their target audience with discounts and offers. Giveaways and contests are another way to use this feature.
After someone enters their information into your lead ad, you can re-target them with relevant ads based on their actions. Retargeting is vital as you want your brand to be paramount.
Giveaway premium content
The user receives valuable content while giving their information to you. A brand can deliver premium content to an audience that needs solutions to their vulnerabilities. This can take the form of a whitepaper, guide, survey, checklists, case studies and resource kits.
Increase webinar registration
Are you looking for participants and attendees for your business webinar or business conference? Attendees can register for the event in a lead ad. If you are looking for speakers or sponsors, you can set the parameters to target them. By adding a custom question, you can ask what kind of attendees they are. This helps you segment your lists, and follow-up emails have never been easier.
A comprehensive digital marketing strategy
Lead ads are successful whether you are selling services or products and for a variety of industries. Lead ads not only improve your leads, they also get high quality leads. Because of this, many of your customers have included this in their digital marketing strategy.
At MaxAudience, we know that the most successful brands need a variety of campaigns to create a complete plan. Contact MaxAudience today for help determining the best approach to dominate your market.