The most used Google search term in 2020 in the US was “Stimulus Check” according to recent research by SEMrush.
The report was based on data obtained using SEMrush’s keyword summary tool. The researchers looked at the most popular terms this year in terms of search volume, as well as the terms that saw the greatest year-over-year increase in search volume. Conditions that are not safe at work (NSFW) have been excluded.
“Stimulus Check” recorded the greatest percentage increase in search volume in 2020 (+ 2.3 million%). It was followed by the video game title “Valorant” and the political term “number of delegates”.
New search terms
Among the new search terms (which were first entered into the Google search bar in 2020), the keywords most used in the US were “my2020census.gov” and “What is the 2020 census”.
Top searches of 2020
The top Google searches in the US in 2020 show how often people use the platform as a tool to navigate to their favorite websites. These terms include “Facebook”, “YouTube” and “Amazon”.
Popular categories and terms
The analysis found that within the key categories, terms were searched most often in the United States in 2020:
- News Sources: Fox News, CNN, ESPN;
- Retailers: Amazon, Walmart, Ebay;
- Platforms: Amazon Prime, Netflix, Hulu;
- Food chains: Domino’s, Pizza Hut, McDonald’s.
Among the 100 most searched terms, 13% related to translations, 11% to social networks, 10% to entertainment, 10% to purchases and 10% to weather.
About research: The report is based on data obtained using the SEMrush Keyword Summary Tool. The researchers looked at the most popular terms this year in terms of search volume, as well as the terms that saw the greatest year-over-year increase in search volume. Conditions that are not safe at work (NSFW) have been excluded.