How Saznaj Novo used Templates and Segments to ship their notifications shortly and precisely

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About Learn New:

Saznaj Novo is a blog about computers that very quickly noticed a large number of visitors from Serbia and the surrounding countries and publishes news about computers, the Internet and mobile technologies both worldwide and specific to their region. This is not a blog that overwhelms you with news about every second on the Internet, but only brings you the most important and useful texts. The blog itself is very simple and verified. In addition to the corresponding picture on the topic, each post has a description and useful links, pictures or videos. The content is diverse and you can choose the category that suits you best.

The aim is to provide a certain amount of information in such a way that everyone can understand, use and pass it on later.

Interview with Stefan Marjanov, founder of Saznaj Novo

What is your website Can you tell us the story behind it? (What is the unique problem you want to solve)

I have a tech blog. I write about computers, the internet, and smart devices. 10 years ago I was more interested in computers and wanted to share everything I had learned new with others – hence the name “Learn New” (original: “Saznaj Novo”). The reason I wanted it is because I also found useful and interesting information from other bloggers. I wanted to somehow give a piece of my knowledge back to the community. And then I decided to start my own blog and become part of this amazing community.

What different growth or marketing channels would you like to reach to attract more visitors to the website?

I didn’t care too much about marketing in the beginning because I felt that useful and unique content was enough. However, over time, many commercial blogs (and portals) appeared, after which we independent bloggers fell into their shadows. Then I realized that I would need a huge financial investment if the blog was to be visible. At this point, I got into email marketing, social networking, SEO … and finally found push notifications. This is by far the most effective way to get regular readers.

Do you think customer loyalty is critical to businesses? How do push notifications help?

As I mentioned earlier – it’s very effective. I think if I offer a good product people will come back and recommend it to friends. Push notifications help because a) only real customers who are interested in your brand and your products sign up; b) These real users are always up to date with your products and news. It’s a win-win situation.

How do you plan your push notification strategy? Which parameters do you consider when creating?

For the most part, I choose an image that is standard for my blog posts so that users can instantly see my notification in a sea of ​​others. Also, I always put the name of my blog in the title of the notification. In the description I am adding part of the blog post so that the user can immediately decide whether or not they are interested in this article. I don’t want to do click bait, it’s not good practice because it will hurt the brand in the long run.

What is the most commonly used push notification feature and how has it helped you get more conversion rates?

I mostly use templates and segments. Templates help me create notifications quickly, and Segments help me deliver notifications more precisely.

How long have you been using Truepush and how is it helping you meet your business goals?

I’ve been using Truepush for a little over a year. So far, I’ve garnered a lot of subscribers because Truepush is completely free. Individual bloggers don’t have a lot of money to invest in their blog. So I am very grateful to the Truepush team for enabling their users to use this service free of charge.

Feedback on the product and the Truepush team?

API would be a nice addition. Thank you very much!

Truepush analysis:

Learn new uses simple notifications provided by Truepush to periodically send web notifications to its subscribers. After using the Truepush web notification service, Saznaj Novo increased the click-through rate by 3.60% and the overall view rate is 1.79 million. The number of participants has increased by default.

The template function provided by truepush helped Saznaj Novo to send the notification in an easy way.

The traffic for the website increases and keeps the visitors constant.

After all, you learn new receives about 15,086 visitors every day and ranks 926th in Serbia.

About Truepush
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Continue reading:

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Image source – Freepik

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