Instagram has announced another way to shop in the app: IGTV Shopping!
Every month, 130 million People tap an Instagram shippable post, so it’s no surprise that the platform is putting its shopping services on IGTV.
Are you ready to find out more about this exciting update?
Here’s everything you need to know about IGTV Shopping:
What is IGTV Shopping?
IGTV Shopping is the newest way to discover and buy products right on Instagram.
Shopping Instagram is already available for feed posts, Instagram stories, and Instagram Live, with plans to test shopping Instagram roles this year.
Now you can buy directly from IGTV. 🛍 🎥 And later this year we’ll start testing shopping on casters.
We want to continue to make it easier for you to find products you love while supporting your favorite creators. pic.twitter.com/szutd49ZM2
– Adam Mosseri @ (@mosseri) October 5, 2020
With the introduction of Instagram Shopping for IGTV, companies and developers can mark products for purchase directly in their IGTV videos. So far, the only way to share product links has been through the video description that viewers have to tap to open.
Video is a powerful sales tool This enables brands to present products more dynamically. With that in mind, adding Instagram shopping features to IGTV is a breeze for brands and developers looking to grow sales.
Plus, Instagram checkout is now available to all eligible business accounts in the United States, making it easier than ever for users to move from inspiration to purchase without ever leaving the app.
And after TechCrunch, shopping IGTV videos will soon be recognizable through Instagram Shop: The in-app ecommerce destination that makes shopping from brands and developers easier.
What does this mean for the future of e-commerce on Instagram?
With an e-commerce aspect assigned to almost every function now, the Future of shopping on Instagram will only grow.
Instagram made it clear: They want to continue to make it easier for users to find products they love while supporting businesses.
IGTV Shopping is just one of Instagram’s many big strides toward e-commerce, and it doesn’t look like it’s slowing down anytime soon.
Not sure where to start Instagram shopping and create shippable posts? Check out our Ultimate guide Here we go into all the details about the setup.
Using IGTV Shopping to sell products
If you are already using The shopping features of InstagramYou have made a good start.
Tagging products in your IGTV video is easy. All you have to do is choose which products to include in your IGTV video and your audience can tap to browse IGTV.
When a user wants to buy something from your IGTV video, they can either checkout directly on Instagram or visit your website, depending on your location and settings.
If you’re not already set up with Instagram Shopping, all you need to do is follow Instagram’s step-by-step guide Here.
According to InstagramIGTV Shopping is available worldwide in all markets in which Instagram Shopping is supported.
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Jessica is a creative problem solver and content writer. Jessica is from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.