Podcast 47: How TalkCharge, a cashback & coupon platform, helps tens of millions of customers get monetary savings on their purchases?
Have an exciting conversation with Shivani Maheshwari, COO at TalkCharge.
“Don’t chase money, don’t chase fancy titles, don’t fall into the trap of overnight success.” – Shivani Maheshwari
Shivani Maheshwari is a digital market leader that ensures important alliances and an increase in sales and traction. She is an expert in product development and growth as well as in areas such as marketing, business management and technology. She helps build high-performing teams across the board. A person with the experience of being a member of a construction team while scenarios are created in a test environment and recorded live in production. She believes in technically investing in yourself, investing in our dreams and investing in our gut feeling that our idea will work and will be loved and valued by millions of people.
TalkCharge: One step forward to Digital India.
TalkCharge is a Cashback & Coupon App & Website that allows users to cashback as real money on every online purchase they make from online shopping stores & websites like Flipkart, Swiggy, Ajio, MakeMyTrip, BigBasket or even websites like Medlife can earn. A company with a vision of growing business and innovating through technology while relying on its own intuitions, with a Never Stop Goal. With the slogan “Buy more, save more”, the company wants to make a leap forward in this digital world and at the same time motivate its customers.
A center of interest from the conversation.
The conversation started with the idea behind creating TalkCharge as perceived by Shivani Maheshwari. She believes in the concept of right execution at the right time, that of the Indians love for free rewards built into an affiliate marketing business model. Like any other start-up or business, the company started out as a survey and bill payment service that later shifted to adding sweet deals through coupons that grew with the trends in the market. It is important to understand that novice happiness is not a business matter. Like the usual setbacks every startup has faced, Talkcharge faced a zero customer base, which they rated through thousands of surveys and hours of engagement.
“You can’t sell if you can’t say anything”
By learning from the data it gathered, the company focused on making marketing talk to users. There are many challenges a company or corporation must face in their life, but having a strong vision and a clear idea of where you are going make these challenges look like opportunities. Shivani believes in the quote “Don’t build a startup, don’t build a company. Then everything will fall into place. ”
As the conversation progresses, Shivani believes that focusing on customer loyalty rather than number of customers can go a long way towards making your business successful. She also emphasizes focusing equally on retention and acquisition, which are the important concepts in today’s world. As the podcast ended, Shivani gave some insight into how to create your own identity in a competitive world. A unique model and a combination that best suits your style is the key to this. Understanding the market while being patient is crucial to keep moving.
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About the host
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