Podcast 48: How this scholar entrepreneur constructed his personal brand- Hungama Deal for unique offers & presents?
Make the most of your business by listening to a conversation with Chirag Jain, the founder of Hungama Deal.
“It is very important to give customers the right product. It shouldn’t be the last product they buy from us.” – Chirag Jain
Chirag Jain is the founder of Hungama Deal, India’s online shopping portal. He is a web developer and marketing specialist with experience running an affiliate marketing and content marketing portal for more than 5 years. He started blogging very early and has won many competitions in the same. He is self-motivated and a team player looking for opportunities to develop new skills to keep up with the market. He persistently challenges us to learn new things and has a strong sense of innovation.
Hungama Deal: Get the Right Deal at the Right Time.
Hungama Deal is an India-based online shopping portal that offers customers the best deals on various e-commerce stores. It helps consumers find that Best deals, top deals online, coupons & discounts on a wide range of products. Established in 2014, it is the best place to get online shopping deals, coupons and product advice from over 100 online stores. The Hungama Deal app is available in the Play Store and offers its customers special offers.
The conversation began with the introduction of the Hungama deal and the development of the idea. Chirag talks about the beginnings of this idea when he wrote a blog about it in his ninth grade and won a smartphone for it, which motivated him to continue working on the idea. Having no knowledge of affiliate marketing and other domains, his persistence and hard work has helped him master the domains he is currently working in. He goes on to speak and explains how affiliate marketing is changing the game in the current market situation.
The pandemic has helped the market develop faster. As a result, there is a huge shift from offline to online marketing. The consumers of online purchases have increased enormously. Affiliate marketing contributes more than 20% to total sales and a fifth to total sales in e-commerce.
Affiliate Marketing & Competition.
As the conversation progressed, Chirag shared his views on affiliate marketing with Jain, how the idea came about and how it has produced gold since then. He believes affiliate marketing is a means of getting a commission. He points out that a high percentage of Indians are obsessed with cashback, deals and offers, which is why there is exponential growth. As the topic moved into the contest, Chiraj shared some organic SEO strategies his company is currently experimenting with to give listeners a ton of insight.
With the competition growing, Chiraj advises us to have a strong strategy that can keep us going in difficult times. The right time to get the word out about the limited-time offers to the target audience is critical to anyone in the affiliate marketing industry. It should be followed by instant notifications and popups that are sent to customers immediately. To avoid discrepancies, the company first checks the quality against the product reviews and checks all possible details before advertising offers.
“Offers and offers give online marketing an essential role”
When the conversation peaked, Chiraj shared some tips on how to improve customer loyalty. He believes it is important to immediately inform customers of loot deals so that they can take advantage of the company’s active presence on various social media channels. The conversation ended with the future plans.
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