Featured at Snap Partner Summit in June and launched the following month, Snap Minis are bite-sized utilities built with HTML5 that work for all Snapchatters on all devices with no installation required. They are accessible via chat and search and can be integrated into the conversations of the users.
Headspace meditation leader Eve Lewis will lead the two new meditations, which last approximately six minutes each and will be available on Snapchat starting Saturday:
- Choose Kindness focuses on practicing kindness. “This can change the way we show ourselves in the world and how we treat others. In the midst of chaos, confusion and conflict ”to change the mindset of participants and bring them to a place of compassion.
- Take on the School Year, as the title suggests, focuses on managing the uncertainty in the school about whether the school is in the actual building or at home. It is designed to help students deal with feelings of worry and fear of separation by connecting with their breath and finding a place to rest.
Snap Inc, / Headspace
Snap recently commissioned a survey from independent research firm GroupSolver. The results included:
- Snapchatters in the US feel more stressed than last year and are more likely to feel stressed. 73% said they had felt stressed in the past week.
- Covid-19 was the most common source of stress at 85% of Snapchat users, followed by finance (81%) and work or career pressure (80%). The upcoming elections and politics in general were mentioned by 60% of respondents.
- School was the main source of stress among Generation Z Snapchatters, accounting for 75% of 13- to 24-year-olds and 91% of 13- to 17-year-olds. Main concerns for this age group included lack of socialization with their peers and a lag in education pandemic-related disorders.
- Snapchatters said the stress affected their emotional well-being, with 60% reporting feeling anxious, 60% exhausted, 59% overwhelmed, nearly 50% restless, and 43% feeling increased headaches.
Lewis said in a statement: “World Mental Health Day is recognized annually, and if this year has taught us anything, mental health is as important as our physical health. At Headspace, we believe that taking some time each day to look after your mind can have a huge impact on your overall psychological wellbeing. Although we are separated from friends and family, meditation reminds us that we are all part of a common human experience. So we’re excited to deepen our partnership with Snap so that we can continue to bring the benefits of meditation and mindfulness to a younger generation. “