When I go to bed every night, I have to set about five alarms for the morning.
I’m exactly the type who needs a lot of memories to wake up on time.
Similarly, marketers use reminder advertising to keep up to date with prospects.
And it makes sense.
In the world of sales, 80% of sales require 5 follow-up calls after a meeting. It’s no different for marketers.
Essentially, you need to nurture your audience and continually remind them who you are in order to convert leads.
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower costs.
Read more about reminder advertising below and see what it looks like in action.
What is reminder advertising?
Reminder advertising is the process of creating advertisements designed to remind your target audience that your product or service is available. This is different from other forms of advertising in that you are not trying to educate or convince your audience.
Reminder advertising is a paid marketing method aimed at people in your audience who are in the deliberation phase of the buying process.
During this phase, users review their options. They are aware of their problem and the companies that may be able to help them. Now they are trying to find out which solution is the right one.
At this stage it is important to always stay in the foreground of the audience. This is where reminder advertising comes into play.
Another way to use reminder advertising is to own a retail or ecommerce store. You can use a reminder ad to inspire customers to buy more products from you.
In this case, reminder advertising can help customers remember that they like your business and products.
In addition, you can use reminder advertising when you are at the end of the product life cycle. For example, once a product has been launched and you are done with the growth phase, you can use reminder advertising to get people interested.
By this point, you may have noticed that this type of advertising is not introducing a new product. Instead, these ads are aimed at customers who already know your brand and the products you sell.
Also, these types of ads don’t contain a lot of information. They just reinforce the key messages and brand awareness. For example, while you can add brief testimonials, just the brand and product name with a visual representation is usually enough.
The aim is to hopefully serve as a reminder to potential customers and increase demand for your product or service.
What tactics can you use for reminder advertising? Let’s take a look at a short list below.
- Retargeting: Retargeting is when users who have been to your website or social media page see ads for your business on other pages they visit online. Ad retargeting is about reminding customers of a product or service they viewed and didn’t buy. Retargeting is essentially a targeted reminder display.
- Abandoned cart emails: If a prospect is on your website, adds a product to their cart, but doesn’t complete the purchase, you don’t want to lose that sale. To get them to complete their purchase, you can send them an abandoned cart email reminding them that they have items in their cart that they might want to buy.
- Email newsletter: An email newsletter is a great way to keep your customers updated. If you regularly send them valuable information and potentially add special offers, they will be more likely to shop with you.
- Show advertisements: Display ads on Google or Facebook are another great option for reminder advertising. You can create a reminder ad that can be used to increase brand awareness.
- Content: One of the best ways to keep your brand remembered by your audience is to create content on your website and social media. When someone sees your posts on social media or on your blog, they’ll have you on their mind when it’s time to buy.
Now that we know more about reminder advertising, let’s look at a few examples.
Examples of reminder advertising
Since Coca-Cola is an established brand, any advertisement that is not aimed at a new product launch will serve as a reminder advertisement.
Take the ad below, for example.
Coca-Cola is not introducing any new product in this ad. They are just trying to remind you that their brand exists and that you may be thirsty.
This is a great reminder reminder as you probably don’t think about Coke all day. If you see this type of news, the next time you buy a cola, the more likely it is.
Zillow is another brand that has benefited from reminder advertising. With Zillow you can buy or rent a new apartment, condominium, or new house. However, people don’t always make these big purchases. Instead, Zillow has to rely on reminders to keep audiences choosing Zillow when it’s time to buy a new home.
The ad below even says, “If you’re ready to make a change, we’re ready to help.”
This is a great example of a reminder display. This shows that Zillow is not trying to show you something new but is reminding you that they will be there when you are ready to buy a home.
Again, McDonald’s is a globally recognized brand. Unless they’re launching a new product, almost every ad you see of them is a reminder ad.
In this McDonald’s ad, the company does not attempt to launch new menu items or notify you of anything new.
Instead, they just remind you that the company exists. And hopefully they made you hungry enough to buy fries.
Ultimately, reminders are a great way to keep track of your audience. Since most people will need to interact with your brand multiple times before purchasing, reminder ads are a great way to convert leads.