Adding text to your TikTok videos is one of the best ways to create inclusive and engaging videos in the app.
This blog post will show you how to use TikTok’s text editor, how to use on-screen text to tell a story, and why it is so important.
Ready? Let’s go!
Adding text with the TikTok text editor
The TikTok text editor is simple and easy to use. Once you start adding text to your TikTok videos, your engagement and overall performance can skyrocket!
Step 1: To start adding text, create a new TikTok by tapping the “+” button at the bottom of your feed. Either film a new video, open a draft, or upload content from your camera roll.
Step 2: Edit and trim your video. When you’re happy with it, tap Next.
Step 3: In the lower left, tap Text.
Step 4: Use your keyboard to type something anywhere on the screen.
Step 5: Choose from a selection of fonts and styles and play with the text size and position by pinching and moving the text around the screen.
Step 6: Tap on the text and select “Edit” and set the text duration by tapping on “Duration”.
One of the most important parts of TikTok’s text editor is the ability to change the length of time your text is displayed on the screen. Setting text duration is a powerful way to tell a story using on-screen text.
Use the sliding scale to show or hide your text when you want it. If you have specific times for your text, e.g. B. Adjusting to the beat of the song, it may take some time to get this step right.
Step 7: To preview your text, press the play button just above the formula bar.
Step 8: When you’re happy with this, check the box in the lower right corner of the screen to prepare your video for publication.
TikTok Text Editor: Fonts and Colors
In the text editor, you can choose from a selection of fonts and colors.
To change fonts and colors, just tap through the fonts and colors at the bottom of the screen. Just like on Instagram, tap the lines to play around with your text alignment.
When you’re happy with the way it looks, tap Done in the top right corner.
TIP: Tap the “A” on the left side of the screen and watch your text bold so your text appears with the highlighting.
3 benefits of using text in TikTok
There are many reasons why using text on your TikToks is important. To help you better understand how this tool can affect your content, we’ve listed three benefits.
# 1: inclusivity
Using text in your TikTok videos is a great way to be inclusive. Adding TikTok video titles will not only help those who may be out of sound but also those who have hearing problems.
Accessibility is important in the digital world – especially for people with visual and hearing impairments.
This is an easy and effective way to create a more complete and welcoming TikTok profile.
# 2: tell stories
Adding text and setting custom time periods can help you tell a story. Many viewers watch videos with no sound. So, using text on your TikTok is an incredible way to get your audience’s attention.
Not sure how to do it? Take the advice of LaterCon spokesman and TikTok expert Sawyer Hartman.
“First I use the text to identify a problem or attract attention. I usually address people’s fears and concerns right away. And then, step by step, I solve the problem, ”explains Sawyer.
Regardless of the video, the text in your video should always help tell a story.
“Imagine your perfect viewer sitting and watching your video with the sound off. What text can you enter and what story can you tell that will convince them to turn their sound on?”
Learn more about TikTok tips from TikTok experts yourself in our free TikTok For Brands workshop!
# 3: Higher Views and Engagement
Text is a great way to capture eyeballs and get viewers to watch your entire video! If you include text that provides context – or even puzzles – you will mesmerize your audience.
When viewers visit your TikTok profile, they will see all of your TikTok video thumbnails. They are more likely to press the video when they see what it’s about.
See Dr. Jordan Estrada uses text on his thumbnails to show his audience what each video is about.
Another way to use text to encourage engagement is to tell your audience to wait for a surprise until the end of the video – and they’ll be intrigued to watch until the end!
The completion rate and number of repeat viewers are important indicators that your content is performing well on TikTok, and you can earn a spot on the For You page if you get it right.
Try it out and see how it works for your audience. If you’re not sure how your videos perform with text, check out your TikTok analysis. Check to see if there are any text and no text topics between TikToks about your performance.
Now that you are an expert on TikTok’s text editor, you can use this text feature like a pro on your next video!
Have fun creating!
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