This Unnerving Political Advert Makes use of a Visible Metaphor That Will Keep With You


The bald eagle has always been an intricate icon of the United States. Ben Franklin called it a “bird of bad moral character” because of its nature, as it is a scavenger that takes food from other predators because the eagle is “too lazy to fish by itself”.

Aside from Franklin’s judgmental anthropomorphization, the bald eagle is undoubtedly a noble creature to be seen in nature. (Full disclosure: I saw one hover over a river surrounded by fall colors yesterday and it was just a breathtaking sight.)

A new political ad combines both the majesty and scavenger nature of the bald eagle in a way that will break your heart. The spot was created by a team of Wieden + Kennedy colleagues as an unofficial side project and uses real footage to create an indelible metaphor.

The spot that ends with the line “If you don’t live in the America you want, vote” supports, but has not been officially approved by the non-partisan organization.

The creative team also launched a Twitter handle for the project with a bio that more clearly articulates the message, “I’m a metaphor for what Republicans have done to America.”


Creative team:
Britton Taylor
Becca Wadlinger
Hal Curtis
Brad Consolation
Molly Tanen
Matt Hunnicutt
Editing and Mixing:
Jb Jacobs (Joint Editorial)
Leslie Carthy (joint editorial)
Natalie Huizenga (Joint Editorial)
Cover design: Brad Trost
Music: We are walkers
BA: Karen Crossley

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