The world is full of inspiring, fearless women. You have changed the course of history. They ruled kingdoms (and overthrew them). They started global movements to save the planet and humanity. They invented the computer algorithm, the medical syringe, the liferaft, and the fire escape. You understand what it is about.
It is more than likely that you know any of these women and that she changed your life in more ways than one.
These women are everywhere and have stories to tell.
Find your hero
On October 11th, Hootsuite will host World Woman Hour, a global digital celebration that highlights inspiring stories from women in all walks of life.
Under the direction of the World Woman Foundation, the socially activated movement wants to look after a million women by 2030 and show inspiring stories by 60 women that are told in 60 seconds – together in a powerful 60-minute film.
“The aim is to use digital platforms to motivate one million women and girls with wisdom, advice, confidence boost and lessons to follow their dreams and ambitions by 2030. We are very excited to be able to use social media forever and share 60 heroic stories by women to raise awareness of the critical issues facing women and girls worldwide. “
– Rupa Dash, Co-Founder and CEO of the World Woman Foundation
To celebrate International Girls’ Day, the #ShesMyHero Social First campaign aims to inspire a million girls to find positive role models to follow their hearts and ambitions by 2030.
The goal is the persistent gender gap
Despite the advances made in recent years, women around the world still face many barriers, particularly with regard to global gender differences. According to Hootsuite’s Digital 2020 report, women make up 45% of global social media users, while their male counterparts make up 55%. Similarly, women have a global literacy rate of 83% compared to a literacy rate of 90% for men.
Source: Digital 2020 from Hootsuite and We Are Social
“We are happy to be a strategic partner for #WorldWomanHour. This campaign is a great example of how social media can nurture the power of human connection and create a movement that inspires girls around the world while addressing the critical issue. We are very excited that it is brought to life through the power of the social. “
– Eva Taylor, Director, Social Strategy, Operations & Corporate Social Responsibility, Hootsuite
Inspirational women from all walks of life
The event will bring together a world-class coalition of women including:
- Singer, songwriter and America’s Got Talent finalist Angelica Hale
- The legendary primatologist and anthropologist Jane Goodall
- Transgender model Valentina Sampaio
- Singer Kechi Okwuchi
- Paralympic medalist Tatyana McFadden
- First Italian managing director of an American company on Wall Street (Land’s End) Federica Marchionni
- Philanthropist Anu Jain
- First black board member at Verizon Shelley Archambeau
Overall, these women have battled stereotypes and overcome personal and professional challenges to bring ideas to life that will change the world.
The event will premiere on Facebook Live and on the World Woman Foundation’s YouTube channel Oct. 11, starting at 4 p.m. EST / 1 p.m. PST. For more information on the digital series, visit worldwomanhour.com. There you will learn more about the exciting journey from second to second, from emotional to unexpected to really inspiring. You can share your hero with the hashtag #ShesMyHero.