A landing page is a stand-alone website page that is dedicated to a specific marketing campaign and is designed to convert website visitors into leads. Landing pages usually offer visitors something they might be interested in, like an e-book or free trial, in exchange for contact information. Getting this information gives businesses the tools they need to nurture leads and push them down the buying funnel.
Since landing pages are tailored to customer interests, using these landing pages in your marketing strategy can help you convert a significant number of qualified prospects because you can assume they’ll land on a landing page because its content interests them.
If you haven’t considered using them yet, or if you want to update your current landing page strategy, this article covers 11 stats that justify using landing pages as a means of increasing your conversion rates and generating more leads.
11 statistics that speak for landing pages
1. The average landing page conversion rate across all industries is 9.7%.
Given that 10% is a benchmark for a good conversion rate, your business will benefit from taking the time to create a landing page that carefully considers the interests of your target audience. Whether you’re selling SaaS or clothing, a higher landing page conversion rate means a longer list of leads to attract paying customers.
2. Landing pages are the least common type of registration form, but they have the highest conversion rate (23%) and 62.6% of top landing pages are already using them.
Using landing pages to get customer contact information for lead nurturing is likely to result in higher conversions. If you choose to use forms, the number of fields with the highest conversion is 3 with an average conversion rate of 10%. The most popular combinations use email address and name (7%) as well as email address and date of birth (5.7%).
3. Companies using optimization software for their landing pages see an average increase in conversions of 30%.
While optimization is always a major factor in generating traffic, using optimization tools to perfect your landing page strategy is helpful for increasing conversions.
4. By considering buyer fears on landing pages, conversion rates can be increased by 80%.
Marcus Sheridan, a keynote speaker at Inbound 2019, conducted an experiment that found that addressing customer fears like email spam or the use of personal information on his landing pages increased form conversion rates. If you have found that your landing pages are not converting the way you want them to be, consider Sheridan’s strategy of letting consumers know in advance what will come of filling out forms on your landing pages.
5. Personalized CTAs convert 202% better than standard versions.
Consumers prefer personalization as it ensures they are not cluttered with irrelevant information that doesn’t suit their interests. With that in mind, using personalized and targeted CTAs on your landing pages will likely increase your conversion rates.
6. 48% of the top landing pages in Google Maps and organic searches
Making sure your landing pages are SEO optimized for both regular search and Google Maps results increases the likelihood of them showing up in both types of search queries, increasing brand awareness and allowing more Generate leads. If you also link landing page CTAs in email ads, you ensure visibility and visibility through three different channels.
7th 65% the top landing pages have their company name in the title tag.
Since customers value transparency, using a recognizable brand name and logo shows that you are not committing or cheating. You claim ownership of the CTAs and personal information that you request. Hence, including your company name on your landing page is an easy step that you can take to increase conversions.
8th. 30% of the top landing pages use video content.
If you’re already using video as part of your marketing, incorporating it into your landing page strategy can increase conversion rates. In fact, relevant embedded video content can increase conversions by 86%, and 80% of video marketers report that video directly increased sales.
9. 36% 11% of the top landing pages have testimonials.
You are likely already requesting reviews and testimonials from current customers. Reusing it for use on your landing pages can increase customer trust and conversion rates, especially given that 60% of consumers believe that user generated content (UGC), like reviews, is the most authentic form is of content that a brand can use.
10. 55% of the top landing page posts on the HubSpot blog were from Ebook offers.
If you have a blog or website that wants to distribute long-form content, having ebooks on your landing pages can help increase your business’s conversion rates.
11. 49% of marketers state this Increase in customer acquisition is their primary goal in 2020, and a highest priority leads was generated for marketers.
If you fall into one of these categories, landing pages can be a valuable element of your marketing strategy for generating leads and increasing customer acquisition.
Landing pages are a valuable part of your marketing strategy.
Given the statistics above, we can see that marketers who create landing pages that build trust with page visitors, provide valuable information, and use different types of content have higher conversion rates.
Whether you are already using them and are not getting the results you want, or are new to landing pages in general, they can likely help you attract new customers and increase sales.