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SEO's Top Five Benefits

Nov 13


SEO is now widely used as an online marketing strategy due to its efficiency. The benefits of SEO are numerous, here are the top five.

Although the world of online marketing has dramatically changed over the last times, SEO remains a valuable and effective marketing strategy. There are many benefits to having a good SEO strategy, we've outlined the top five benefits of SEO to make it easier to understand (or keep you in mind!) the reason why Gilbert Seo so beneficial?


Increased Traffic

Since the top spots on search engine result pages get the largest amount of clicks and impressions, ranking in these spots can result in significant growth in traffic for your site. SEO also focuses on creating appropriate meta descriptions which appear in the results of searches. Optimized descriptions and tags help to increase the click-through rates, which in turn helps to increase the amount of qualified web traffic.



No matter if you're an eCommerce or non-e-commerce website, SEO yields quantifiable, trackable results, therefore it's not a question of ROI. SEO agencies can monitor the entirety of their SEO strategies, including the growth in traffic, rankings, and conversions. Comprehensive analytics provide the ability to drill down into specific detail and view demographic data and other engagement metrics for individuals who have interacted with your website. SEO companies, including E-commerce websites, are able to see the routes that customers use to finish a sale, all the way down to which keywords they used to search for before making a purchase. For non-e-commerce websites, you can attach value to lead conversions, like a contact us form to fill out and determine the value of your SEO strategy in this way.



SEO is one of the most cost-effective marketing strategies because it targets customers who are actively searching for your products or services online. SEO's inbound approach helps companies reduce costs compared to traditional outbound methods like cold-calling. While cold-calling remains an effective tactic, leads it generates cost 61 percent higher than those generated through an inbound approach like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than the other marketing strategies that result in cost savings for businesses.


The usability of the site has been improved

In an effort to help your website be easier to navigate for the internet search engine, SEO simultaneously helps to make your site more accessible to users too. SEO involves rearranging the structure of the site and its links to make pages within the website easier to find and navigate. This allows search engines to crawl your site and locate pages, it can also make it easier for users to locate information on your site as well.


Brand Awareness

Since top position rankings yield significant views, having your website at these positions on search results can translate into more exposure for your site. Also, being on the first page with your targeted keywords will not only help the users connect your brand with these keywords however, it also increases trust as companies that are who are first on the list are usually perceived as more reliable. The more your sites and content are ranked in top spots in search results, the more chances you have for users to be able to see your content and feel connected with the company's brand.

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