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Nov 18


An audit of your technical SEO on your website will confirm your site has the proper structure in place to guarantee SEO for your website and ensure that all of your hard work is being indexed and ranked!


Let's take a look at some of the commonly made technical SEO mistakes and tips to avoid them.


Duplicate Content is a Mistake #1.

It is a thing that Google likes. If you want to rank in the very first position of results of your search, duplicate content is a significant obstacle.

Find out if there are duplicate content issues using tools such as Screaming Frog, DeepCrawl, or SEMRush. These tools will crawl your site as well as other websites to check if your content has been copied elsewhere.


It could happen if you publish your content on the same URL or you have identical content on a webpage and it is a post.

Be sure that each page is unique to avoid this problem. The URL as well as the title, description, and H1/H2 headings on each page should be unique. Your H1 heading should be prominent and include the primary keyword. To maximize the power of your keyword, add your keyword's direct link in each area of your website.


Even when reusing images and alt-tags to go along with them, it is important to be cautious. These tags should not be the same even though they do contain keywords. Find innovative ways to incorporate keywords, while still being distinct enough so that your tags don't get mistaken for duplicate content.

In your schema or structured data search for duplicate content. This is an often overlooked part of your website which can have a negative impact on the search engine results. Google offers an excellent Schema Markup tool that can help you ensure that your schema does not contain duplicate content.


Canonical Issues Rel=canonical (Mistake #2)

To associate a page with another website, you can use rel=canonical. This boosts credibility and helps reduce duplicate content without impacting the search engine rank. It instructs search engines to index pages that are marked by rel=canonical.


If used incorrectly, however, it could create confusion and lead search engines to ignore your page entirely. Search for rel=canonical on the code of your pages, and ensure that it's used in a correct manner.


Title tag issues are the third blunder.

These are just a few of the issues titles tags may cause to SEO:


  • Tags that are duplicated

  • title tags don't exist.

  • Title tags that are either too long or short and such.

  • Your titles tags, often referred to by their page names, help both users and search engines in determining the function of your site, which makes your title tags an (understandably) crucial component of the optimization process.


Start by learning the basics of how to make your title tags in order. At the beginning of your title tag, it must be between 50 and 60 characters and should contain at least one of your targeted keywords. Check for duplicates on your website to prevent technical issues. A good search engine friendly title that is click-worthy outside of the technical realm includes:


H1 Tag Issues

On-page SEO can include the header (H1) tags as well. H1 tags can be seen by the visitors on your site but title tags do not appear on search result pages. They must be distinct from one another.


While having more than one H1 tag for each website isn't recommended Many are missing or duplicated on the title tag. In terms of SEO, this is a big no. It is important to ensure that every page has an H1 that is distinct.

To get the most out of your H1 tag make sure it contains the keyword you're trying to target within the site's content, is approximately 20-70 characters, and includes the keyword that you're targeting within the webpage.


Ignoring Meta Descriptions

The meta description of the page is a short summary of the content on that page.


When the searched-for phrase appears in the description the search engines are likely to display it. This is the reason why optimizing your meta description for SEO is crucially important. Sites that don't use (or duplicate) the meta description can have their SEO suffer in the end. Make sure to include the descriptive meta-text (found in the footer of your posting page in the case of WordPress) and aim for 150 words, making sure to include any relevant keywords before the likely cutoff.


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