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Is Structured Data Important for SEO?

Mar 17

Search engine optimization (SEO) is an important part of any digital marketing method. As search engines become progressively advanced, they have actually begun to put greater importance on the quality of websites. This indicates that if you're attempting to rank higher in Google, you need to do 2 things:

First, you require to ensure that your site is well optimized, implying that your website loads quickly and that it's easy to browse. And second, you require to ensure that you're providing top quality material that individuals find helpful.

However, there's another essential aspect to SEO that many individuals overlook: including structured data to your posts. In this post, we'll show you exactly why adding structured data to your web pages is so important.

What is Structured Data?

Structured data is a set of tags (typically called microdata) utilized to describe websites on your site. These tags convey information about what's on each page, including its title, description, keywords, authorship, date released, etc. This additional metadata enables search engine bots to much better interpret each web page and make more precise matches with user searches.

Why Use Structured Data?

The most obvious reason to carry out structured data into your site is to enhance rankings in search results page. This occurs when online search engine observe these tags and understand how to interpret their significance. Search engines will then rank your page greater than pages without any such tags, even if the two sites have comparable details.

Structured data also helps people find what they need on your site. When users see the right tag beside a result in Google, they know precisely what to anticipate from that particular outcome. As a result, they seem like they can rely on the details being presented.

What Is the Difference In Between Unstructured and Structured Data?

Unstructured data consists of things like plain text, images, videos, audio files, and other types of content that do not follow any particular format. The details within this kind of material is generally free-flowing and not quickly indexed by search engines. In contrast, structured data describes any kind of metadata that is contributed to HTML elements. It follows a standard set of guidelines that permits online search engine to index and classify the information. This assists users find what they're looking for faster and efficiently.

The Benefits of Structured Data

Now that we have actually provided you a fast summary of structured data, let's take a more detailed take a look at some of the benefits it offers your business.

1. Better User Experience

By adding structured data to your site, you give visitors more information while browsing through your material. They'll see things like whether the item has reviews, who the manufacturer is, how many colors there are, where you got the product, and so on.

This means that you can offer better details to your customers, which results in much better conversions. In addition to this, it offers online search engine more details to work with, which improves its ability to serve pertinent searches to searchers.

2. Enhanced Rankings

Including structured data to your website will enhance your rankings in search results page. Since online search engine now understand the significance of those tags, they'll display your material in a much more natural manner.

3. More Traffic

While executing structured data isn't constantly adequate to drive brand-new visitors to your site, it's absolutely worth doing. By providing more info to search engines (and other crawlers), you can increase the visibility of your material across several channels.

This means that more individuals will wind up finding your products, services, and info. And since you will not need to fret about optimizing your website for each channel separately, you can concentrate on enhancing quality instead.

4. Increased Engagement

When individuals visit your site, they generally only stay for a short amount of time. However by providing something interesting to read, they might be willing to remain longer.

As a result, you can encourage them to leave feedback, sign up for newsletters, share content with pals, make purchases, and more. Your visitors will become active participants in your online neighborhood, and you'll take advantage of increased brand name acknowledgment and exposure.

5. Lower Bounce Rate

Bounce rates describe the portion of visitors who leave your website instantly after checking out. The lower your bounce rate, the more likely it is that individuals will return to see more content.

The reason that they leave is irrelevant - whether it's due to the fact that they discovered what they were trying to find or not. The crucial thing is that they left.

If users discover your site boring or unengaging, they might just leave without even checking out anything. This suggests that if you execute structured data, you'll get rid of empty pages, which will lead to less bounces.

6. Higher Conversion Rate

Conversion refers to actions taken by visitors after landing on your site. These consist of adding products to carts, subscribing to newsletters, making purchases, registering for emails, sharing material, etc.

These actions do not always occur when somebody arrive at your page. Rather, they take place once somebody does something about it. Your goal needs to be to transform visitors into buyers prior to they take any action.

With structured data, you can add custom call-to-action that help your visitors complete these tasks. You might write out a list of all readily available shipping alternatives on your product pages. Or you could show a cost contrast table on the checkout page, together with links to the matching payment methods.

7. Much Better Customer Support

One of the most crucial elements of running a business is preserving excellent relationships with your customers. If you disregard them, possibilities are they will look in other places for their requirements.

And one way to do this is through improved client service. With structured data, your group can supply better responses to your questions, resolve problems faster, and interact straight with customers.

8. Improved Rankings

Google has actually announced a number of changes to its algorithm over the past couple of years. Most significantly, Google now prioritizes websites that use structured data. That means that sites with rich bits appear higher than those without.

More particularly, if you have images, videos, and other media assets on your website, you need to think about using structured data to explain them. You can likewise add schema markup to web pages that contain lists of things like locations, contact number, categories, rates, dates, etc 9. Better Engagement
In addition to working for enhancing SEO, structured data assists drive engagement. When your readers know precisely how your content connects to search engine result, they remain longer and engage with your website more frequently.

This is specifically real of social media platforms like Twitter, where short text posts aren't perfect. Individuals prefer longer, detailed material that offers context. And they want to see related info about products, services, locations, and occasions - something that structured data allows them to see quickly.

10. Increased ROI

There's no doubt that implementing structured data increases the value of your own work. That doesn't imply that it won't pay off for your client, too.

By offering abundant snippets and other information to search engine crawlers, you'll increase click-through rates and reduce bounce rates. This in turn results in increased conversions and a greater roi for both you and your client.

Whether you're preparing to execute structured data for your own benefit or for a customer, I highly suggest doing so. The advantages are clear, however the effect might not be immediately noticeable.

Why do businesses need to utilize structured data?

When you create brand-new content on your site, you wish to make certain that it gets found by individuals searching for similar topics. That's why it is essential to include keywords in your short article titles, descriptions, and body copy. These words only get your content discovered when someone searches for them. If you don't use Schema Markup, search engines may lose out on a few of the important insights that you could offer.

How Does Structured Data Differ From Rich Snippets?

Rich snippets were presented by Google back in 2011. They permit you to include additional details to a bit of text (e.g., a cost) and show it alongside the original content. While structured data provides much more performance, it's still thought about to be less innovative than Abundant Snippets. For instance, while structured data can offer a description, title, author name, and image, Rich Snippets likewise support scores, reviews, cost, location, phone number, and more. is a community-driven initiative created by Google, Bing, Yahoo!, and Facebook that defines a set of requirements utilized for increasing websites. Among its numerous functions is the ability to offer abundant bits directly inside online search engine. These snippets include extra details about a page's content and assistance users find what they have an interest in much faster.

Google uses to power its Understanding Chart. So if you mark up your website utilizing this protocol, you'll have access to additional information such as company info, classification details, and item details.

Google provides two different methods to use

  • By adding schema markup to your existing HTML code
  • Through a different API

The first choice is typically chosen because it works with most websites. Nevertheless, if you choose to make the most of the 2nd alternative, you'll require to download an unique extension called Structured Data Testing Tool.

This tool will scan your website and tell you which pieces of schema markup you must add. If you decide to decrease this route, you'll likewise require to submit your site for manual review. Once approved,

How Structured Data Enhances On-SERP SEO

In addition to offering a much better user experience, structured data helps improve your SEO. Search engine optimization is all about ensuring that your material ranks higher in search results. The more detailed your material is, the much better. And structured data makes this possible.

Let's say your business sells computers. You might describe your items in regards to brand name, model, size, color, and other characteristics. If you likewise desired to guarantee that your site was listed in local search results, you 'd need to include address, city, state, zip code, telephone, and email addresses.

If you didn't, Google would just see one side of your item listings. Your site visitors would have no idea where you are located or how to contact you. Google doesn't wish to make any assumptions about your business' identity-- it would like to know exactly who you are.

Appropriately, Google has begun indexing more than simply the noticeable part of your website. If you have actually structured data on every page of your site, then Google knows whatever there is to know about your business. That implies your site gets ranked greater when people go into specific keywords into the search bar.

How do you execute structured data?

There are 3 kinds of structured data markup: RDFa, microdata, and JSON-LD. Let's check out each of these options.


RDF stands for Resource Description Framework. It's generally an XML file format created specifically for describing web resources like videos and images. RDFa is based upon the very same innovation behind RSS feeds, and hence it can be easily added to any HTML file.

As a result, RDFa is terrific for websites that currently have lots of material. This is specifically true if your site contains multimedia content given that RDFa enables you to consist of metadata about those files.

With this kind of info, users get a much richer searching experience. In short, they can find out more about your items without having to leave your website!


Microdata is comparable to RDFa in that it adds metadata to your website. When Google first announced its support for microdata, lots of sites were worried that they would not be able to contend with large brand names that had been utilizing this markup for years. Google rapidly proved them incorrect.


JSON-LD (JavaScript Item Notation Linked Data) is a newer option to both RDFa and microdata. Google does not suggest utilizing microdata or RDFa anymore since their requirements aren't very stringent. They do not have the capability to add customized information. Rather, Google chooses JSON-LD for adding structured data to your website. You don't have control over what Google indexes in your JSON-LD files, making it simpler for Google to understand your website's structure.

Google also recognizes JSON-LD as being more semantic than other formats. By contrast, the other two formats are more declarative. So while RDFa and microdata tend to collaborate much better, Google chooses JSON-LD. However, you need to think about both of these methods to structured data.

Structured data can help you rank much better in searches. Think about it as a 2nd possibility to tell Google what your website is about. By supplying pertinent details about your items, services, and prices, you give Google more factors to consider your site.

In addition to helping you improve your rankings, structured data helps your consumers discover your items quicker. Considering that Google looks for structured data wherever it finds it, your site will appear in local search results even if your store isn't physically located near where somebody is searching.

To learn more about structured data, check out this blog post