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How to Spy On and Get the Most Out of Your Competitors' Backlinks

Jan 27

One of the most effective strategies to improve search engine positioning is link building. But how do you know that all those links you are generating are going to actually work? A good option is to learn how to spy on your competition and get the most out of backlinks.

Do not think that you are going to stop being original in the writing of web content and start copying everything from your best positioned competitors. It is simply that you are going to look for some inspiration in their link profile, because if Google has positioned them so well it means that they have a more than exceptional link building strategy. So, wouldn't you like to know how they did it? Read on and find the best tips for spying.

Why spy on your competition's backlinks?

The main reason is because after so many efforts to do good link building, you probably still rank poorly in Google search results. Meanwhile, your competition remains stuck at the top of the SERPs, and no, it's not because they bribed the giant in some way, the truth is that they have a high level of authority.

The only way to increase the authority rate is through backlink strategies, but what can they be doing that you are not? At first it may be difficult to guess, but the easiest way is to follow the strategies that we are going to show you in this post, they are the best to spy on your competitors' links.

The purpose of all this practice is to try to recreate a backlink profile that is worthy of Google, since after all your competition has demonstrated their techniques do give results. This is a great advantage because you will not have to resort to trial and error, you can simply add some original or remarkable touches of your brand, but following the same methodology to please the algorithm.

Besides, you also need to control your links, by tracking your backlinks in order to keep them alive and not lose the rankings.

Likewise, it doesn't matter if you are on the last page of results, or if you are already part of the first 10 links in the SERPs, you can take advantage of these tips to steal traffic from your competitors. Remember that the more visits you have, the higher your authority will also be and as a consequence you will have a better positioning.

How to start? Spy on your first two competitors

To begin with, if you don't know who your most direct competitors are, you simply have to open the Google homepage and write your most important keywords. For example, if you have a baking blog, they may be “bake sales'. Likewise, you can do a keyword analysis to determine which are the keywords that attract the most traffic to your web portal.

So, after that Google search, see which sites are positioned on the first page of results. There are 10 in total, so you can analyze them all, but to start with, you can only choose the first two.

Then, you are going to focus on the next stage, which is focused on obtaining the backlink profile. It consists of visualizing which are those links that the sites of your competition contain, so that, later, you can replicate or make a similar content strategy.