As a contractor, you want to find effective ways to generate leads for your business. One company that has attempted to corner the lead generation market is HomeAdvisor. However, many contractors have been left disappointed with the poor quality of the leads provided by HomeAdvisor. The exact lead is sold to multiple contractors, often resulting in a race to the bottom on price.
Despite their attempts to dominate the market, it is still possible to outcompete HomeAdvisor; we do it daily. This blog post will explore how to generate high-quality leads and compete with HomeAdvisor.
HomeAdvisor’s business model revolves around selling leads to contractors. Still, their process for vetting and qualifying leads has been criticized by many contractors. Often, the leads provided are low-quality and not a good match for the services offered by the contractor. Additionally, the same lead is sold to multiple contractors, creating a competitive bidding situation that can drive down prices and negatively impact the quality of the work.
Furthermore, HomeAdvisor charges a fee for each lead they provide, which can quickly add up, making it difficult for contractors to maintain profitability. And while HomeAdvisor offers homeowners a satisfaction guarantee, they do not provide any similar guarantees to contractors.
Despite the challenges posed by HomeAdvisor, there are still many ways to generate high-quality leads and compete with them. Here are some strategies you can use to beat them at their own game:
To compete with HomeAdvisor, you need a solid online presence with high-quality content and a well-designed website. Your website should showcase your services and provide valuable information to potential clients. You should also optimize your website for search engines so potential clients can find you when searching for services in their area.
One of the best ways to generate high-quality leads is through referrals. Ask your satisfied customers to refer their friends and family to your business. Consider offering incentives or discounts to customers who refer new business to you.
Participating in local events, such as trade shows, festivals, and fundraisers, and even sponsoring a little league team can help you build brand awareness and generate new leads. These events allow you to showcase your services and connect with LOCAL customers face-to-face.
Social media platforms, such as Facebook, Twitter, and LinkedIn, can be powerful tools for generating leads. Regularly posting informative and engaging content can build a following and connect with potential clients. You can also use social media to run targeted ad campaigns that reach specific demographics in your area.
To compete with HomeAdvisor, you need to offer competitive pricing. However, maintaining profitability is vital, and avoid getting caught in a race to the bottom. Consider offering promotions or discounts for first-time customers or specific services.
Building solid relationships with local suppliers can help you generate leads by allowing you to tap into their network of contacts. Consider attending industry events and trade shows to network with local suppliers and build relationships with them.
While HomeAdvisor may have attempted to corner the lead generation market, many ways exist to generate and compete with high-quality leads. By building a robust online presence, asking for referrals, participating in local community events, leveraging social media, offering competitive pricing, and building solid relationships with local suppliers, you can attract high-quality leads and grow your business. While implementing these strategies may take time and effort, they can help you beat HomeAdvisor at its own game and generate more business for your contracting business. Book a consultation with a knowledgeable lead generation marketing expert for more advanced strategy ideas.