Ah, Black Friday – the biggest shopping weekend of the year is just around the corner.
In 2020, Black Friday will mainly take place online. So, as a marketer, it’s important that you prepare marketing materials in advance to make sure you can break through the noise.
Additionally, some major retailers – including Home Depot, Walmart, and Target – have decided to redefine Black Friday as a few days or even weeks to accommodate the buyer’s changing buying habits. Consider the following suite with your own revamped version of Black Friday.
Take a look at awesome stats and predictions on mobile device usage, online coupons and email marketing this holiday season to inspire your Black Friday 2020 promotions, emails and social media posts.
21 Black Friday Statistics For Marketers
1. In 2019, Black Friday beat Cyber Monday as the busiest online shopping day: 93.2 million shopped online on Black Friday, compared to 83.3 million on Cyber Monday. (Source: National Retail Federation)
2.Amazon was the most anticipated Black Friday ad of 2019 – despite the fact that it doesn’t publish an official Black Friday ad, just a list of deals. (Source: BlackFriday.com)
3. 50% of 2020 customers say the sales on offer over the past six months have reduced their interest in Black Friday and Cyber Monday sales this year. (Source: NerdWallet)
4. Electronics usually have the best deals on Black Friday, followed by housewares and appliances. (Source: Nationwide.com)
5. On Black Friday 2019, more people were shopping online than in stores – 142.2 million shopped online while 124 million shopped in-store. (Source: National Retail Federation)
6. 65% of shoppers choose to buy products online instead of in-store to avoid the crowds in 2020, while 64% choose to buy online to shop from the comfort of their own home. (Source: Deloitte)
7. 66% of shoppers will increase their online purchases this year. (Source: Brightedge)
8. Online vacation spending will exceed $ 189 billion in 2020, up 33% year over year. (Source: Adobe)
9. As consumers make the most of their home, they plan to indulge in drinks (33%), groceries (30%) and clothing (30%). (Source: Deloitte)
10. In 2020, 42% of all online purchases will be made on smartphones (up 55%) and $ 28 billion more than last year will be spent on smartphones. (Source: Adobe)
11. Millennials were the biggest Black Friday donors in 2019, spending an average of $ 509.50 on Black Friday purchases, compared to an average of just $ 382.40 in 2018. (Source: PYMNTS)
12. 75% of all retailers are offering discounts before Black Friday, and many major retailers are reinventing Black Friday deals for the last few days … or even weeks (including Home Depot and Walmart). (Source: Adobe)
13. 39% of consumers looked through emails from retailers for information about offers and promotions, and 38% used online searches to find deals. (Source: National Retail Federation)
14. More than 50% of all Black Friday shoppers chose credit when checking out in-store or online in 2019. About a quarter of all Black Friday online shoppers also used PayPal to make purchases. (Source: PYMNTS)
15. Women make up the majority of Black Friday shoppers – but men are fast closing the gap, with 45.1% men this year. (Source: urgently needed)
16. Small businesses can see sales up 107% during the holiday season and 38% of consumers will make a conscious effort to shop at
smaller retailers during the holiday season. (Source: Adobe)
17. The top five states planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%. (Source: urgently needed)
18. More than 201 million Americans (79%) plan to buy gifts this holiday season and are spending an estimated $ 167 billion – slightly less than the $ 184 billion Americans planned to spend last holiday season. (Source: NerdWallet)
19. 75% of shoppers use mobile devices to research products, compare prices and make purchases – up from 66% last year. (Source: National Retail Federation)
20. Expectations for free or fast shipping are rising, and 64% of consumers are refusing to pay extra for expedited shipping. (Source: NerdWallet)
21. 82% of consumers plan to complete their Christmas gift purchases after Black Friday. 6% say they won’t be ready until after Christmas. (Source: PYMNTS)
If you haven’t fully assembled your online coupons, have not finished your mobile website optimization, or have not fully completed your email marketing campaigns, ask your marketing elves to catch up! Even if you miss the Black Friday shopping spree, the rest of the holiday season is still busy for retailers, especially those who can take care of the last minute customers.