The e-commerce landscape is becoming more competitive by the day.
Hence, ecommerce store owners need to find innovative ways to stand out from the crowd.
One platform that made this possible for smaller players in particular was Wanelo. Now that the online shopping giant is no longer active, you might be interested in finding the best alternatives to Wanelo.
What was Wanelo?
Wanelo was a social media platform designed as a digital shopping mall. The name was derived from the phrase “want, need, love”.
Founded in 2012 by San Francisco-based Deena Varshavskaya, Wanelo was the silver bullet online sellers were looking for.
What made the Wanelo app so popular?
The answer is simple. It made it easy to shop in many different stores in one place.
Let’s be honest. Looking for something in a mall is a lot of hard work. Not finding what you’re looking for in one mall and having to visit another is an inconvenience we have likely all experienced.
Wanelo is designed to protect users from these scenarios.
Users can buy anything they want right from their mobile devices. Due to the fact that it attracted a lot of buyers, the platform quickly became popular. The Wanelo website had up to 11 million active users.
What made Wanelo so appealing to online sellers was that most of the site visitors surfed for almost an hour with most of them intending to make a purchase.
Because of this, Wanelo was a conversion machine that quickly became a seller’s paradise. According to Wanelo, some stores said they had up to four times as many conversions as they did on popular social media platforms like Facebook.
Find apps similar to Wanelo
In the digital age in which we live, people are always on the move.
Because of this, they rely on apps to get things done more efficiently. Because of this, apps like Wanelo became very popular. Their ease of use and accessibility made it easy for users to purchase products on the go or from the comfort of their homes.
For sellers, this gave them access to a huge market.
However, Wanelo’s recent decline has required online sellers to look elsewhere for the services Wanelo offers.
How do you determine which app you can use to sell your products quickly?
Look at the number of users
One of the very first things to consider when looking for a Wanelo alternative is the number of users in the app. The more active the users are on the platform, the higher your chances of selling more products.
Read customer reviews
Another consideration to consider is what users are saying. A key to success in e-commerce is your brand reputation. If your business is on a platform that gets poor user reviews, it can have a negative impact on your brand’s reputation.
Investigate the company behind the app
To ensure that you are not wasting time and resources setting up a business on a platform that is becoming unreliable, you need to do your homework first. Find out who is behind the app and if they have a proven track record.
Now that you know what to look for when looking for a Wanelo alternative, let’s quickly take a look at some of the best on the market.
above Alternatives to Wanelo that you need to know (and use)
While Wanelo is no longer active, there are plenty of other social shopping sites out there that you can use as an ecommerce store owner.
In fact, new apps are coming out every day designed to make it easier for online sellers to move their products faster.
Here are the top alternatives to Wanelo to consider:
As a subsidiary of one of the largest online shopping platforms, Wish, Geek comes very close to the Wanelo experience.
As a retailer, you can make your business and your products more visible. This is especially true when you consider that the Geek app has been downloaded more than 10 million times on the Google Play Store alone.
To start selling on Geek, you must apply to be a reseller by visiting the Wish registration page and setting up your business. Selling at Geek is free. However, the platform charges a commission of up to 15 percent on the products you sell.
Some of the benefits you will get by listing your business on Geek are:
- Easy integration into social media
- Access to a massive international audience
- Powerful Marketing Tools
If your business is listed on Geek, the chances of increasing your sales are high. It is definitely a Wanelo alternative to consider.
Founded in 2010 in Redwood, California, Shopkick is an app that provides users with rewards for their online and in-store activities.
How can you use this app to increase sales and grow your business?
With its reward system, Shopkick helps you increase sales by attracting new customers to your stores.
But that’s not all. The Shopkick platform also helps you:
- Increase brand awareness
- Shift the market share from your competitors in your favor
- Encourage repeat purchases and increase customer lifetime (CLV) value.
One of the main reasons many big brands and independent sellers rely on Shopkick is because it’s great to make sure profit margins stay healthy. This is because the platform allows you to increase sales without the need for discounts or coupons.
With Shopkick you can be sure to increase customer loyalty. As you probably know, retention is an essential part of growth, especially in a highly competitive market.
Another great Wanelo alternative to consider as a retailer is Zulily.
Zulily was originally founded as a platform specializing in selling children’s clothing online. However, over the years the platform has grown into a marketplace that attracts 5 million different buyers.
Would you like to use this platform to increase your sales? Perhaps this statistic will convince you further: The company has net sales of more than 1 billion US dollars.
Zulily has become a force to be reckoned with in the e-commerce world. Some of the advantages of Zulily are:
- Design tools: Zulily makes it easier for you to present your products professionally with the help of the Design Tools Suite.
- Free Marketing: You don’t have to worry about marketing as Zulily will take care of it for you.
- Analytics dashboard: Get access to detailed sales information in real time.
Regardless of the size of your online store, Zulily is a great marketplace for promoting your products to the right people. Especially if you are new to the world of ecommerce, Zulily is a great place to list your business as the playing field is a level playing field.
With 15,000 dealers on board, you still have time to register and be one of the early adopters. As an early adopter, you might be able to build a good following before the market gets saturated.
Overstock was founded in 1999 as a business selling surplus and returned products, hence the name. As the world of e-commerce evolved and grew, the brand made a wise decision to move with the times.
Today Overstock is an online retailer that sells a variety of products in nearly every category through its dealer base. Some of the benefits of partnering with Overstock as a dealer are:
- Brand awareness: With millions of users and a million email list, Overstock makes it easy for you to get noticed.
- Fast delivery: Overstock has an extensive network of freight and shipment services to help you fulfill your orders quickly.
- Detailed analysis: Detailed reports help you keep an eye on every purchase and optimize your marketing strategy.
Selling excess inventory is easy. All you have to do is apply to be a dealer. Once approved, you can set up your account and start merchandising your products. Overstock makes it easier to sell your products as you can manage orders and fulfillments through the platform.
If you are looking for a Wanelo alternative that can help you increase sales, Overstock is probably the right choice.
ZALORA is an online sales platform founded in 2012 that specializes in clothing and lifestyle products. Originally popular in Asia, the platform is enjoying growing popularity worldwide and has grown into an international brand with over 10 million downloads of its app.
With a large customer base, listing your business on ZALORA is a breeze.
In addition to the large number of users that you can reach on the platform, ZALORA offers other advantages:
- The ability to personalize your storefront
- The freedom to set prices at your own discretion
- Access to ZALORA’s fast delivery services
- Advanced data analysis
As with Overstock, setting up your store is a simple process at ZALORA. First, you apply as a dealer and after acceptance you can start setting up your storefront. From there, upload your product pictures and descriptions and you can start selling.
When it comes to fees, you can expect ZALORA to receive a commission of 10 to 30 percent, depending on the products you sell. Additional fees apply when a customer returns your product.
To be successful in the e-commerce space, you need to pull out all the stops.
In addition to having an effective marketing strategy, you need to find platforms and tools that will help you move your products faster.
Wanelo’s death doesn’t mean the end of ecommerce success for those who have relied on it. There are numerous Wanelo alternatives that can help you increase your sales.
It becomes easier to drive customer loyalty and loyalty as the customers of these platforms usually rely on them to find deals and make shopping easier.
Have you ever used any of the Wanelo alternatives listed above?