Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story.
And with a growing list of video features across platforms, there has never been a better time to start producing high quality social media videos.
Discover our top 5 video tips to get more engagement and connect with your audience:
The importance of videos on social media
Whether you’re on Instagram, TikTok, Twitter, LinkedIn, or even Pinterest, video content becomes a bigger part of the in-app experience.
Why? Because video content tends to be more eye-catching (and engaging) than static photos.
And in most cases, the longer a viewer engages with the content, the more likely that an algorithm will make that content accessible to a wider audience.
This explains why videos are generated on Instagram more engagement than any other content type – and see tweets with video 10x more engagement on twitter.
There are 4 main types of video content on social media:
- Stories: Stories are short videos that disappear after 24 hours. Facebook, Instagram, Twitter, Pinterest and LinkedIn All of them have their own version of stories.
- Short form video: Short form videos are popular on Tick tock and Instagram roles. These videos can be anywhere from 5 seconds to 1 minute and usually play automatically.
- Long Form Videos: These videos can be shared through Instagram through Instagram IGTVor further Youtube, Facebook and LinkedIn. Long-form videos are usually longer than 1 minute.
- Live streams: Live streams are unedited videos that are streamed on site. You can find versions on Facebook, TikTok, Instagram, YouTube and LinkedIn.
Including Video in your social media strategy is the key to making deeper connections with your audience.
And while the video production process may seem like a huge undertaking, You don’t always need a big budget to record video content for your brand.
In fact, we all have one powerful video tool at our fingertips: our smartphones.
Plan, schedule and publish video postings for free on all your social platforms via the dashboard later – for free!
Social media video tips
Here are 5 helpful tips every creator or brand should consider when creating video content for social media:
- Film High quality film material
- Start with a strong hook
- Create a clear flow
- Show your face on video
- Add text or subtitles
Tip 1: High quality footage
With the growing popularity of video on social media, both social media users and the platforms themselves expect high quality content.
In fact, Instagram recently shared that the Instagram Reels algorithm become Deprioritize blurry low resolution videos.
The good news? You can record high quality content on your smartphone from home.
When you rotate social media videos, keep the following in mind:
- Lighting: Use a strong light source by filming near a bright window or by shooting an affordable ring light for brighter, clearer video.
- Audio: Record in a quiet room with great acoustics. This can be achieved by having furniture and soft objects in the room to absorb sound so that there is no echo.
- Stability: Use a tripod, phone stand, or stack of books to make sure your footage doesn’t wobble as you film your social media videos.
- Smartphone: Record video content directly from your smartphone. Don’t forget to clean your lens before filming!
TIP: Need Help Capturing Quality Videos on a DIY Budget? Look at Later’s cell phone Tips for the home video recording studio.
Tip 2: start with a strong hook
The first few seconds of your video are crucial – if they don’t grab a user’s attention, they move on quickly. The best way to get the audience’s attention is with a strong hook.
A strong hook teases what your video is about. You can start with a tempting question or share an important snack.
For example Alisha from @ thesocialimpact.au directly addresses the pain points of their viewers in the first few seconds of their role:
Another video with a strong hook? Crystal off @cwplatform explains exactly what she covers in her role in this intro clip:
The most important part of your video hook is that it is clear and concise so that your audience will tend to keep looking.
Tip 3: create a clear flow
The best videos on social media have a clear introduction, middle, and end.
One of our favorite flow methods to remember this structure is the formula of 3s. By organizing (and limiting) your video into 3 tips or sections, you can be clear and concise.
To take @ sewn For example, whose TikTok videos are compelling, easy to follow, and tell a story:
@nstitchedalmost 3 years! From hand embroidery to machine embroidered clothing. #fyp #tipsandtricks #ontariolockdown # smallbiz ♬ Until forever falls apart – Ashe & FINNEAS
Neha from @ neha.social also used the three part structure to make their tips easier to digest:
If viewers can easily follow the video, they are more likely to join the conversation, leave a comment, or share it with their followers.
Tip 4: show your face on video
Showing your face on your social media videos can be a big growth hack.
Why? It helps build more trust with your viewers – and can drive engagement through comments, likes, and shares.
To take Golds for example. They launched their newest product on Instagram by hosting an Instagram Live session to demonstrate and answer customer questions:
Blueland is another brand that is not afraid to go in front of the camera. Their CEO regularly shows off their TikTok videos to show the person behind the company:
@ blueland3 Tips from our CEO Sarah, how she keeps her newborn son’s routine plastic-free … but maybe not poop-free 💩 #blueland #lowwaste # diapers ♬ Original sound – Blueland
TIP: Reuse your video content! When you create an Instagram role, you can share it on TikTok. You can do the same thing the other way around, but keep that in mind Remove the TikTok watermark first.
Tip 5: add text or subtitles
Not just subtitles and text Make your videos more accessible For the deaf or hard of hearing, they allow viewers to engage even when the volume is turned off.
While some platforms like Facebook, IGTV, and YouTube generate automatic subtitles, other platforms like TikTok and Instagram Reels require you to add text manually.
However, both apps have easy-to-use text editing tools.
Make sure you use the same font, colors, and style for every video you create cohesive branding on your social media videos.
Take @ chez.jorge, for example. He consistently adds text (and uses the same font style) to all of his cooking videos so his community can easily follow the recipe:
Also, consider adding titles and text to videos that only have music in the background. This adds context to viewers and entices them to keep watching:
There are also a number of Video editing apps this makes adding subtitles a little easier:
Note: Instagram is releasing a “Closed Captions” sticker for Instagram Stories, and TikTok recently introduced a similar one Automatic subtitle function, so check out this room!
With a dynamic mix of audio and visual elements, social media video is a powerful tool for telling your brand story and adding value to your community – and all you need is a smartphone and a little patience.
Implementing these simple social media video tips will increase engagement, reach, and brand awareness.
Do you want to easily plan your video content? Schedule videos for all platforms for free with Later!
Natasha is the host of The Shine Online Podcast and an Instagram strategist helping brands with a video strategy that is fulfilling and fun without being overwhelming. When she’s not instagraming, you may find she’s adding to her plant collection or having a homemade matcha oat milk latte. Get your daily dose of sunshine – @shinewithnatasha.