Today it is very easy to open an ecommerce store and sell it online. Anyone can start a business thanks to platforms like Shopify, BigCommerce, and 3dcart.
However, this low barrier to entry means that most e-commerce niches are very competitive. Many brands sell similar products at similar prices and use similar themes.
How do you stand out from the crowd in a world where everyone is similar? The short answer is, building a unique brand – and that process begins with creating a unique logo.
With that in mind, here are 4 tips for designing a logo for your online store that will get customers into the virtual door.
# 1: know your audience
Before even thinking about designing, it is really important to get an overview of who your audience is and what they are looking for when they get into your business. The first thing to think about is your niche.
What makes your business different from other sellers who offer similar products? What aspects of your offering will appeal to your audience the most?
Logos give off certain personality traits that your customers will either associate with or be put off by. Once you know who the ideal customer for your business is, you can design a logo that speaks to them directly.
For example, the designs that appeal to 35-year-old Dana with a middle-class income and a passion for needlepoints won’t match those of 16-year-old Derrick, who loves rock bands and is expanding his poster collection.
So try to create a customer personality that you can use as a guide. If you already know who your customers are, please include some of their characteristics and characteristics (age, hobbies, income, geographic location). And think about what needs your products solve.
All of this is important information if you want to design a logo that will draw your audience into your business – and keep them browsing. As you create your logo, ask yourself how Dana or Derrick (or whoever your target person is) will react to what they see.
# 2: use a simple icon
For those who don’t know, your logo icon is an icon that you can base your entire logo design on.
Although there are logos that are based only on names, it is recommended that online sellers use symbols to convey messages about your business to your audience. (See why tip 1 was so important?)
Since your logo will mostly be on your website, it’s important to choose an icon that is easy to resize and that looks great on screen. That means your icon can’t be too detailed or the details will be lost when it is zoomed out on your screen.
There are several ways to choose an icon for your business. One way is to use a literal representation of your business or company name to help build brand awareness.
Second, you choose an icon for your best-selling product. This could work well if your business specializes in one particular thing, but could also bring your brand down the line if you might want to expand and include other types of products.
Finally, instead of using a literal object, you can use a shape or abstract symbol that conveys a range of emotional characteristics. For example, triangles sitting on their side represent movement and action, while circles represent collaboration, mystery, and friendship, depending on how they’re used.
# 3 Choose colors that matter
Like symbols, colors convey different meanings to their viewers. People have unconscious associations when they look at different colors and thereby feel certain emotions that can influence their behavior.
So it’s (obviously) important to choose colors that have the right meaning. The last thing you want to do is create a logo that will let your audience know that your business is expensive and high quality if you are looking for affordable goods for the average consumer.
Try to learn about color psychology before diving into the color battle. Red, blue, yellow, and black and white are the most popular logo colors. However, you can combine any of these colors with a unique shade to separate your logo from those of other online stores.
You also don’t want to use too many colors. At most, stick to two- or three-color combinations to avoid creating a logo that looks cluttered and overwhelms your audience.
# 4: experiment with typography
Fonts play an important role in your logo, especially if you’ve chosen bland colors or a simple symbol. Each font has its own personality (starting to recognize a theme?) And can convey something different to your potential customers.
There are 4 main types of fonts: Serif, Sans-Serif, Script, and Modern. Serifs have a more traditional, high-end feel, while sans serifs have a more down to earth feel.
Or you can choose a script if you want your audience to think your products are festive and personalized.
Don’t be afraid to experiment with different fonts before committing. In fact, try to test different fonts on your website at different sizes. It is important that your logo font complements the font on your website copy in order for your business to look like a cohesive brand.
And above all, your logo font must be easy to read. There is no worse design flaw than an illegible logo. When customers struggle to understand what’s in it, they get frustrated – and move on.
No. 5: Know your design options
There are many ways to design a logo. The method you choose largely depends on your budget. However, budget plays a huge role in the final design – it’s the difference between a damn great logo and a good one (does the job).
When you have a few hundred dollars to invest in a logo, you can hire a top notch designer who can deliver – damn amazing. If your budget is around $ 100, you can still get a pretty cool design with a freelancer on a website like Fiverr.
However, if your budget is under $ 50, a logo maker is a great choice. You don’t get a logo with a WOW factor, but you do get a logo that matches the part – professional but not convincing. You still have some customization control considerations so you can apply the tips above.
Time to design
Remember you are entering a competitive online world. The best way to stand out from other stores is with a strong brand.
Follow these logo design tips to create a logo that will consistently attract your target audience to your business. And don’t be afraid to test out different icons, colors, and fonts until you find the perfect combination to create a unique, memorable logo for your brand.