Every great website has a powerful customer testimonial page.
It consists of compelling quotes from current customers that make a product or service seem like an obviously good idea that anyone would sign up.
Good testimonials tell people that not only is your business legitimate, but it actually works.
And testimonials are powerful.
In fact, 92% of customers say they read online reviews before making a purchase decision.
Testimonials increase your conversion rate and create trust in your company. But if you don’t have a testimonial page, how do you get started?
The answer is simple: either provide existing reviews or ask existing customers to create new reviews for you.
Today I’m going to share some of the top websites where you can collect customer reviews and encourage customers to get more testimonials.
1. Check your Facebook ratings
The first place you need to look is websites that you have already been rated on.
The easiest place? Your current Facebook business page. Especially if you’re a local business, you may already have reviews here that you haven’t noticed.
Facebook testimonials can be very detailed, making them an ideal way to highlight what your company does best.
If you don’t have reviews on your Facebook page, asking people to post a comment is a breeze. We will deal with further strategies in point 6.
2. Check out LinkedIn’s recommendations
If you’re a freelancer or you’re building the testimonial section for a Work With Me page, LinkedIn is a goldmine with great referrals and great reviews.
All you have to do is ask people to offer you a recommendation, or use your existing recommendations – in whole or in part – to promote your services.
Of course, you can’t get reviews for your company profile as recommendations are only available to individuals.
However, if you own a company with many employees, encourage everyone to be active on LinkedIn.
This can result in individual employees receiving referrals from customers they work with on behalf of your company.
With their permission, you can use these recommendations on your website, either on a testimonials page or on a page devoted to your employees’ BIOS.
Plus, it wouldn’t hurt someone researching your company on LinkedIn if your employees had glowing recommendations.
3. Ask for YouTube video reviews
What’s stronger than a text-based review? A video of your customer talking about how your product or service has helped them.
Encourage your fans to add videos to their own YouTube account. Have them share stories about their success and have them promote your brand or even promote video reviews of your product.
When they send you the link, you can add these videos as favorites to your channel and create a playlist of customer reviews. You can also write transcriptions and add them as testimonials.
You can also film reviews on the fly with customers in your store, visitors to your office, or other conference participants. Just have a smartphone with high video resolution ready.
If you’ve got a strong YouTube channel to start with, people will be happy to be featured in exchange for their thoughts on it.
Due to the proximity of the medium and the potential for exchange, videos are one of the best ways to get feedback from your customers.
4. Search local search directories
If you’re a local business, you probably already know the importance of local search directories.
Sites like Google Business Profiles, Yahoo Local Business, Yelp, and Merchant Circle allow members of their networks to post reviews of local businesses.
Here is an example of testimonials in Google Business profiles:
If you have great reviews on these sites, be sure to post them on your Testimonials page as well. This can be done by copying and pasting, taking screenshots of reviews, or using a WordPress plugin to display Google reviews on your website.
If you don’t have any reviews there yet, this is a great way to recommend people to leave you a review. Not only will you be able to include it on your website, but it will also be available in searches.
Nowadays, people are relying more and more on Google reviews to decide which merchants to visit. By getting as many reviews as possible, you can keep your business high in search results.
If you’re just starting out, set up a basic account on these websites and encourage customers to check you out there.
5. Don’t forget the niche review pages
Depending on your company’s line of business, you may want to focus on getting reviews on niche review sites that your target audience visits.
While websites like Google, Yahoo, and Yelp apply to all types of local businesses, there may be others that are tailored to your industry.
For example, hotels want great reviews on sites like Expedia, Travelocity, and TripAdvisor. Landscapers and painters could refer to thumbtack and so on. Our agency has reviews of Trust Pilot.
Since many people get a first impression of your services on these websites, it is a good idea to focus on building a good reputation there and then copy the reviews over to your website.
6. Reward customers who rate
How can you encourage customers to post their thoughts when you consider all the benefits of getting customers to leave great reviews for your website?
Whenever possible, provide a clear incentive to post a review. For example, fast food restaurants often offer customers the opportunity to win a cash prize by completing an online survey.
You can use the same concept to promote online reviews. Some examples are offering coupons, special offers or even a discount on the next purchase with proof of a review.
If you choose to reward customers who leave a review, it’s a good idea to include this in the testimonial.
7. Set up Google Alerts and Social Mentions
Last but not the least, there are likely a ton of unwanted customer reviews written about your business on other sites such as personal blogs and forums.
These can be great ways to link to them from your website as they are clearly unbiased reviews.
If they are published on another website, people can say what they want and you have no control over what they decided to write about you.
How do you find these third-party reviews? Easy.
Set up daily email notifications about Google Alerts and Social Mention. Pick some terms like your personal name, company name, brand, and specific products.
You can also enter some keywords if necessary. And it’s a good idea to use the word “rating” to encompass items that aren’t specifically tailored to your business.
Once you’ve got these reviews, you can ask the people who mentioned your brand if you can post their comments or stories on your testimonials page.
Usually people like to sign up, especially in exchange for a link from your website.
How one Build your testimonials page
After you’ve gathered your reviews, it’s time to put them all on one easily accessible page.
According to a recent study, 91% of 18 to 34 year olds trust online reviews as well as personal recommendations. So it’s important to find them as easily as possible.
The goal of the testimonial page is to make it easier for visitors to view your brightest testimonials at the same time instead of having to search the internet to see people’s positive statements.
Make sure you credit the original website for the review. If it’s from Yelp, LinkedIn, or any other website, it’s polite to go back to the original source.
The added benefit of linking is that once they see what everyone else has to say, you may be encouraging more people to leave reviews.
If necessary, you should always ask permission before posting third-party reviews on your website.
But once you’ve got that permission, don’t hesitate to promote your review page! You have worked hard to create a great product or service that others will love.
You deserve it; Don’t be afraid to share.
If you want to add a layer of credibility to your website, you need to create a solid testimonial page. Testimonials are the social proof that drives sales and conversions.
The fastest and easiest way to do this is to find existing reviews from around the internet and put them together on one page on your website.
You can check social networks like Facebook and LinkedIn, as well as specific websites like map locations, search directories, and niche review sites.
Ask existing customers to leave customer testimonials for your company to take them to the next level.
One of the most powerful formats is YouTube videos as it is a more familiar medium where you can see and hear the person describing the details of the product.
If you’re still having trouble getting reviews, you can offer a reward to customers who give you a review. Just make sure to allow this if you ask them to leave testimonials on sites like Yelp or Google.
Finally, keep your eyes peeled by checking for media mentions that may be floating around online.
How will you encourage customers to leave testimonials?