There is a lot to like about well-designed infographics: beautiful typography, concise messages, clever layouts, bold graphics.
Not to mention, people with text and images are 323% better at following instructions than without images.
As the fourth most common type of content marketing, infographics are popping up everywhere – from social posts to white papers. But don’t be fooled. They require just as much strategic thinking as blog post or video.
However, as this list of the best infographic examples shows, it’s totally worth the effort. Adding to your marketing strategy can increase web traffic by 12% and stay competitive in the B2B crowd, where 65% of marketers use infographics.
Fortunately, there are plenty of resources out there for creating your own beautiful infographics.
To inspire your next visual creation, here are a handful of stunning branded infographics that will fuel your creativity.
9 of the best infographic examples of 2020
1. How SMB sales teams will keep up in 2020, by Zendesk
We all know 2020 has seen massive changes in the way we work, shop and enjoy leisure time. However, this Zendesk infographic focuses on a specific group (SMB sales teams) to show how they’re keeping up with the times.
With researched data, clear graphics, and precise copies, the main point becomes crystal clear: Know customer expectations in order to meet them where they are.
This infographic does a good job of following a topic from start to finish. Readers can answer, “What’s the point?” within the first few sentences – a best practice, according to CoSchedule.
This allows you to keep your infographic in focus so you don’t have too much information or too many topics in one piece. That’s why Zendesk moved from research and statistics to how SMB sales teams are using new technology to keep up.
This even includes the benefits of CRM technology, e.g. B. a productivity increase of 52% by sales force. Of course, the benefits are in line with the customer service software Zendesk offers, so the infographic is a good sales tool for your team.
2. U.S. Food and Drug Administration Response to COVID-19
It wouldn’t be a 2020 roundup without mentioning the global pandemic that kept many of us at home for months. The bright spot? There are tons of infographics out there teaching people how to wash their hands properly and how to socially distance themselves.
The U.S. Food and Drug Administration (FDA) also relied on this visual medium to share how their regulatory agency addressed COVID-19.
This infographic example was included in the list for several reasons. First, show how infographics can be used to highlight the impact, rather than sharing step-by-step instructions or research-oriented content.
The effects of each action are divided into separate columns and given a specific color so your eyes can follow from top to bottom. While this flow breaks the typical left-to-right reading pattern, it’s not distracting or difficult to follow.
The healthcare worker graphics at the top of the page reference the graphics on the front, the colors match the brand, key numbers are easy to read, and the page is not cluttered with text.
The next time you need to explain the fruits of your labor to your boss, help win them over with an impact-based infographic.
3. Content Marketing in Times of Uncertainty from LinkedIn
In times of uncertainty, more than eight in ten people want brands to act as a news source, community spirit, and educational resource. Angry.
As a content marketer, these are important expectations that you need to live up to. LinkedIn realized that the changing global landscape would change customer expectations and, with it, content marketing strategies. So the team created this handy infographic to help marketers focus on what matters most.
This infographic example features a number of design elements from LinkedIn’s current brand. The graphics follow their primary and complementary color scheme, contain different characters, and relate to work from home.
They also use color block banners to add visual interest and break up blocks of text. But my favorite part? The ruler graph shows how to measure the ROI and show why your efforts are worth it.
4. Plastic planet by Manuel Bortoletti for the GEDI Group
“Che bello” is the first thought that comes to mind with this design. The breathtaking data visualizations, the oceanic color scheme and the easy-to-understand layout let the images speak for themselves. Visme explains how an infographic follows this essential best practice when it makes sense to remove all of the text.
That may seem impossible, but designer Manuel Bortoletti gets it done with informative maps, clear buttons, and a bar chart that uses oil tankers to keep readers informed about how oil is circulating around the world.
Even with my incredibly limited Italian, I understand that the main point of the piece is to educate readers about the effects of the Great Pacific Garbage Patch. And since this infographic was designed for Italian media company GEDI Gruppo, it stays on-brand with a more formal editorial tone.
5. How to Wear a Mask Correctly, by John Hopkins Medicine
Education is at the core of an infographic. And if you only have a few seconds to grasp people’s ever-narrowing attention spans, the information is better easy to learn.
That’s why one of the best infographic examples comes from John Hopkins Medicine. They designed an infographic to share tips on an important COVID-19 procedure: wearing a mask.
Is it important to cover your nose? You bet. What about a headscarf as a mask? Under no circumstance. Hopkins uses a combination of simple graphics and copies to make the pros and cons clearly.
As a renowned medical institution, they have the experience and authority to educate people about this topic. This both suits their brand and is helpful for everyone’s health. A real win-win situation.
6. How to be productive when working from home with a banner snack
Working from home isn’t the slumber party many people (once) envision. When offices closed and thousands of people turned dining tables into home office spaces, bannersnack created this infographic to help employees transition to a different way of working. As a freelance working remotely for five years, I found it full of practical tips and technology.
In addition to basic elements such as brand colors, Bannernack contains information that can be used immediately. While it’s easy to stay on your couch all day, they recommend finding multiple work areas for different tasks. One inspiring place for creative thinking and another for deep work and tight deadlines.
Tips like these may seem small after you’ve worked remotely for a while, but for newbies, as you adapt to a different routine, it’s one less thing to learn on your own.
7. 45 Slack Tricks That Will Impress Your Boss, By Net Balance
A tool as powerful as Slack has many features that most people will never use. However, this infographic makes it easy to look like the cool “slacker” at the company. Even if you have only mastered the / giphy link so far.
Net Credit starts with a handful of statistics to educate readers and give an idea of Slack’s scope. Who knew that people spend 50 million hours on the platform in a week? I am fascinated and want to read on.
If you scroll down the graphic you will see a combination of direct headings, “Read Channel Highlight”, followed by text instructions and visual cues. As a visual learner, I appreciate how these hints reflect the actual user interface.
Each section is organized so that you can find what you’re looking for, whether it’s “#channel” or “message” tips. Finance may be the be-all and end-all of Net Credit, but this infographic shows just how adaptable and helpful the team is – exactly what you’d expect from a finance partner.
8. The report on the United Nations Sustainable Development Goals
Infographics are a great way to add visual flavor to otherwise dry content like annual reports and white papers.
What is striking about this infographic example is how it can be used as an image or broken into 17 sections – one for each sustainable development goal. That way, the content team can choose which type of content best suits the audience.
When the UN speaks to empowering organizations that empower women and girls, they can share the “Gender Equality” graphic. A nonprofit that promotes all of the UN goals will likely be interested in the overall design.
While any graphic contains a lot of information, it is never overwhelming. Each goal is clearly separated from one another, with bold headings and different colors, which are also used to distinguish the goals across all of the United Nations marketing efforts.
9. Tech’s Bizarre Beginnings & Lucrative Pivots by Visual Capitalist
The beauty of infographics? They can be used by dozens of industries for hundreds of different purposes. But the best are often unexpected.
Take this graphic designed by Visual Capitalist. It reveals the wild origins of some of the greatest tech companies today. Personally, I had no idea that YouTube began as a video dating site with the tagline “Tune In. Hook Up”.
As a growing online publication focused on data and technology news, Visual Capitalist audiences are likely to be interested in stories about corporate pivots that have led to success.
This information, coupled with a simple timeline structure, entertaining graphics, and powerful metrics, make it difficult to look away from this infographic. Also, we need to remind everyone that you don’t start there, but where you go.
Now that your creativity is sparked, it’s the perfect time to start making your own infographics. When you’re ready to get into the design phase, learn how to make infographics in PowerPoint, check out these templates, or learn how to make an interactive infographic.
If you are in the planning stage, first let your boss shop you with these compelling infographic stats and do research that will make your infographic both informative and beautiful.