Can logo design affect the user experience? Read this to learn more.
from David | October 28, 2020
The logo design has had to adapt over the years as the interaction between customers and brands has evolved. In the past, the only real place a company’s logo could be seen was over a brick and mortar store.
However, the advent of technology and its continued proliferation have meant that logo design must now be able to capture numerous digital and other platforms.
To truly create a memorable logo design, cut down your ideas and focus on the main message you want to send to your customers. Take your idea and narrow it down to the most basic and natural.
A straightforward and scalable design is a surefire way to enhance the user experience. A simple design means that the logo can be used not only in print but also on screens and any merchandise your business should have. Regardless of the format, the design should still encourage brand awareness among the viewer.
How did logos have to adapt to screens?
Most people interact with brands through their smartphones, and some scaled logos were distorted on small screens. This negatively affects the user experience and distracts customers from your business.
It is important that your logo fits different screen sizes and numerous platforms.
How does the logo design contribute to the user experience?
According to Forbes’ list of the world’s most valuable brands, Google is the second most important brand in the world. In 2014 they redesigned their logo and went further in their design than most other companies.
They designed two additional logos depending on which device the search is being carried out on.
Their original logo is a redesigned, sans serif, flat design that is representative of the fun of the company itself. The second logo is the Google “G”, a scalable brand that gives the feel of the full logo, even when displayed in a confined space. The final logo consists of the colored dots that appear in transition moments.
Google led the package in flat logo design and reported, “Focus on the user and everything else will follow. With that in mind, we want to create experiences that inspire and educate our users. “
Why use flat design?
Since the user experience is extremely important, the flat design has become extremely popular. It started around the early 2000s and is based on minimal and Swiss topography. It has grown in popularity over the past few years, especially since Apple used it when it launched iOS7. Flat design is essentially a minimalist design style that often uses simple two-dimensional features and bright colors, rather than three-dimensional effects (such as drop shadows).
Such a simple logo increases the loading time of your website, which has a positive impact on sales and improves the user experience. Flat design removes patterns, shadows, and gradients. This means that logos can be easily identified across platforms regardless of the size of the screen.
The reason it is useful is because it is ideal for quick loading and easy scaling, which makes it perfect for a user base that uses screens more than ever. Since this allows for fast loading, it increases customer satisfaction exponentially. While some believe this is a marginal improvement, it has been found that reducing load time by just a second can lower sales by 7%.
Here’s a good place to go to design a great logo:
TRUiC (The Really Useful Information Company) is a website launched by some entrepreneurs who understand the importance of education on the path to success. Hence the website is filled to the brim with straightforward guides that provide entrepreneurship to the average person.
More than 250,000 Americans found the website extremely useful for starting their own business. This speaks to the easy to understand and effective nature of the guides they freely share.
One service they offer is a free logo maker carefully put together by their in-house designers and open source graphics that allow users to choose a range of unique and creative logo design options that are high resolution and free are available for download.