DDB Promotes Regional Leaders to World Positions

DDB has elevated two of its executives to new global positions.

Alex Hesz takes on the role of Global Chief Strategy Officer. Previously, Hesz led the strategy for both the network’s EMEA region and the London-based creative agency adam & eveDDB. In his new role, he will continue to serve as adam & eveDDB’s Group Chief Strategy Officer.

Meanwhile, Roisin “Ro” Rooney has become DDB’s global chief people officer. Prior to that, she was Chief People Officer for the DDB’s EMEA region.

Her appointments are the latest in a series of leadership changes in Omnicom’s own agency network of 200 offices around the world.

Over the summer, DDB promoted Marty O’Halloran to global CEO, a role he assumed after 15 years as chairman and CEO of the network’s Australian and New Zealand offices. Justin Thomas-Copeland also became CEO of the network’s North America region. Thomas-Copeland was previously the global CEO of OPMG Health, a division of the Omnicom Precision Marketing Group.

Both took over from Wendy Clark, who left DDB earlier this year to lead Dentsu International. Last year, Clark promoted Ari Weiss to DDB’s Global Chief Creative Officer. Previously, he was Chief Creative Officer for DDB North America.

According to DDB, Hesz and Rooney, both of whom are based in London, are staying there for the time being. “If Covid has taught us something, teams can connect from anywhere,” said a DDB spokesman. “There are no plans for either of them to move, although they will be in our offices around the world when we can travel again.”

Hesz has been with adam & eveDDB in various functions for almost 10 years. He has worked with clients such as Lloyds Banking Group, BlackRock, Booking.com, Virgin Media, Beam Suntory, Mars and Unilever.

Rooney has held a variety of roles at DDB over the past 20 years. As the Global Chief People Officer at DDB, she is tasked with leading recruitment, retention, leadership development and training.

“I am excited to promote our current network executives to these roles,” said O’Halloran in a statement. “Things change quickly and we are moving at a pace to stay ahead. Alex brings with him an incredible track record from adam & eveDDB, an agency known for its legendary work and clients. Ro’s experience in EMEA building the network, nurturing our talents and creating culture will ensure we help our people in this challenging time and in the future. “

Regarding the reasons DDB is focused on adding new roles to its global team, O’Halloran said in a statement to Adweek, “We are a global organization and I reward, recognize and nurture the best talent we do next must lead stage of our growth. “

DDB works with clients such as Volkswagen and the US Army. The agency recently lost business with brands like McDonald’s and Capital One.

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