Let’s be honest. Facebook is only part of your marketing strategy. You have so many other things to do, not to mention a life you want to enjoy. And you only have 24 hours a day.
That said, it’s time to automate some of your Facebook marketing efforts. One of the first and easiest things to do right now is to use a Facebook auto poster to automatically post your posts. You spend less time on the platform and more time on other tasks.
Bonus: Download a free guide Here’s how to use Hootsuite to convert Facebook traffic into revenue in four easy steps.
What is a Facebook car poster?
In short, a Facebook auto poster is a tool that allows you to post your Facebook posts at a predetermined time.
There are lots of Facebook car posters. You can choose one that suits your needs.
Whichever tool you choose, make sure it covers three key functions:
- Options to be released now or scheduled for future releases.
- Automatically publish scheduled posts on multiple Facebook pages, groups and profiles that you have created at the same time or at staggered intervals.
- Allow posting of all types of content: text, links, images, videos.
In addition to these features, you may also want to consider a clean and intuitive interface, detailed reports and dashboards, or the ability to manage multiple Facebook accounts from one place.
Why should you use Facebook auto poster software?
Let’s take a look at three benefits of using a Facebook car poster. You will be surprised how useful it is.
1. Simplify your workflow and save time
If you’ve ever been looking for time management tips, you may know this quote: “Work smarter, not harder.”
It may seem a bit clichéd, but imagine this situation: you are marketing on Facebook and you have to post a lot on this platform. Are you satisfied with continuously copying the same post and pasting it into different groups?
The answer is loud No.
By scheduling your posts in advance, you save yourself a lot of time to do other things. Your work process will be easier as a Facebook car poster will do the tedious tasks for you.
2. Reach multiple time zones and post at the best time
The best time to post on Facebook is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday.
Note that this may vary depending on your geographic location (9 a.m. in the US is 11 p.m. in Australia, don’t you know).
That means you need an automated poster to make sure your posts get published at the time with the highest engagement rates. You don’t need to log into your account at 3 a.m. You can set it up and run once, with only occasional adjustments as needed.
3. Ensure consistent planning across all platforms
Consistency is key to building and increasing your followers on Facebook.
Because if you keep showing up on your audience’s feed, the more likely you are to associate them with your brand. That way, your organic reach can increase and your posts will show up to potential new followers.
Whether it’s a slow week of news or the biggest holiday season of the year, your business will always benefit from the publication.
Now that you understand the what and why of a Facebook car poster, it is time to choose the right tool to help you with this.
3 best free Facebook car posters
Here are the best free Facebook auto posters to get you started Facebook post automation with no investment:
1. Facebook’s native car poster
With Facebook you can schedule posts, edit, reschedule, or delete a scheduled post. It’s easy and free.
However, this function is only available for Business Pages. You cannot schedule posts for your personal account. The metrics you use to measure the performance of your posts are limited.
Hootsuite is a popular professional Facebook car poster. With a free Hootsuite plan, you can create new content in seconds and schedule up to 30 posts for up to 3 different social media profiles. Update your account to publish even more accounts.
Hootsuite also offers powerful built-in tools for measuring metrics such as engagement, conversations, mentions, keywords, and hashtags. So you can keep track of what’s happening on your Facebook profiles, pages, and groups – all in Hootsuite.
3. Hootsuite Boost
Hootsuite Boost is a great way to put the advertising budget behind your top performing Facebook posts to maximize their full potential.
With Hootsuite Boost, you can manage up to $ 100 per month in post-promotion ad spend and set goals, schedules, and audiences. You also have two options for improving organic posts:
- Auto boosting: Automatically identify and increase published posts based on your pre-defined criteria.
- Single post: Manually select certain posts to reduce budget.
Check out this video to learn more about this magical tool.
How to use Hootsuite to automate your Facebook posts
Automating your Facebook post with Hootsuite is a breeze. All you have to do is compose a message, add a link (optional), choose a publish date and click Time schedule. Dead easy!
But that’s not all you can do with Hootsuite. You can even view and edit your scheduled message, or schedule or auto-schedule multiple posts – all in one place.
Watch this video to learn how to schedule posts in bulk using Hootsuite (Facebook or any other social network).
5 best practices for automating Facebook posts
Okay, now you should have a tool to automate your Facebook posts. The question is, how can you use it to get the best results from each proposed post?
Here are some suggestions for you:
1. Optimize your post for each location
Imagine you have two different Facebook accounts. People who like / follow each of your accounts may have different interests than someone else’s.
What do you think if you keep posting the same message on these accounts?
Here’s the solution: you don’t have to rewrite everything, just make sure you customize your message for each account before you schedule it. You can slightly customize headings, images, introductions, or calls to action. It’s even better when you can create new messages that are optimized for different Facebook pages / groups / accounts.
Remember, sharing the same thing over and over is boring. And when your followers get bored, they will try to find new things that excite them again. It’s only part of nature that our brains love new things.
Literature recommendations: Stop posting the same message on social media (and do it instead).
2. Determine the best times to schedule your posts
It’s one thing to know how to automate posts, another thing to know how to get it right.
As I said earlier, the optimal time to post on Facebook is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday.
By automatically posting at the best times, you can get the more engagement, shares, and traffic that you deserve.
3. Don’t get spammy
You might be excited to automate your post now, but wait a second.
Excessive sharing can make you feel like a robot and potentially compromise the quality of your content. Remember, your followers hate spam posts just as much as they hate email spam. Maintain a pace that guarantees you can always post quality content.
4. Share, learn and iterate
When you automate your Facebook posts, you can gain insight into the performance of each scheduled post.
Start by measuring your Facebook analytics to get a complete picture of your Facebook efforts, including clicks, comments, reach, shares, video views, video reach, or follower growth over time.
Sounds good? Check out this video to learn more about tracking Facebook analytics with Hootsuite.
5. Don’t schedule your posts too far in advance
The future is unpredictable because everything around us is changing faster and faster.
Think about it when you start planning your Facebook post. If you plan too far in advance, it’s easy to lose track of your plans. In the event of unexpected events like COVID-19, your content may be out of date and misplaced.
Set up a week’s worth of Facebook posts for free with Hootsuite and see how much time you save.
Easily manage your Facebook page (+ other social media accounts) and Save time with Hootsuite. Plan, engage, analyze, execute.