How to manage multiple social media accounts with Hootsuite
If you run your business in the digital world, you are most likely more than aware of the importance of having a good business presence on social media. Platforms like Facebook, Twitter, and Instagram have millions and millions of users every day, and it’s important that companies connect with existing and potential customers.
Depending on the type of business you’re running, you may have to work with multiple social media platforms, and this is where many companies struggle. Who has the time to update pages on Facebook, Instagram, LinkedIn and Twitter every day? This is where social media management platforms come into play.
Manage social media for your business
When you have to manage multiple accounts on different social media platforms, trying to do everything manually takes a lot of time and effort. Update a single Facebook business page is fine, but when you need to update multiple pages, as well as accounts on different platforms, the task soon becomes difficult.
Fortunately, there is a solution – using a social media management system. These are online platforms designed to make it easy for you to manage a large number of social media accounts from a single dashboard.
These can be used to post on multiple social media pages at the same time and to schedule posts for future dates. This means that you can prepare social media content worth weeks or even months and schedule it to be automatically published every day rather than manually running it every day.
We introduce: Hootsuite
One of the most popular and powerful social media management platforms is Hootsuite. It has been in operation for over 10 years and has enabled individuals or corporate teams to manage large amounts of social media accounts during that time.
There are a number of different plans for everyone so you can choose the option that works best for the number of social media accounts you want to manage.
Of course, the cheaper packages will have some limitations compared to the top options, and although there are some Features in Hootsuite that you can’t use to collaborate with a team memberThere are others who do so so you can always find a way to manage the accounts in an effective and easy way.
With Hootsuite you can connect social media accounts from the most popular platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube. With your professional account, you can connect up to 10 social media profiles, which can contain a number of different platforms or multiple accounts from the same platform, e.g. B. various Facebook pages you manage.
For more small businesses, the professional package should be sufficient, but for larger businesses where teams and more than one person manage social media, it is best to opt for their team account that has up to three individual users and User allows up to 20 social media accounts.
At first glance, Hootsuite may look a little confusing, but it’s pretty easy to use and by the time you’ve worked with it for a week or two you’ll have a thorough understanding of how it all works. Once you’ve added your first social media accounts and connected them to Hootsuite, you’re ready to start posting.
You can choose to send a post to a single social media platform or a combination. For example, you might want to post a picture of a new product that you are offering and would like it to be posted on your Instagram and Pinterest accounts only. This can be done very quickly and easily.
You can also schedule posts for your social media accounts that can be published in the future. In the publisher and planner areas, you can select specific dates and times when your post should be sent to the selected social media pages.
Some final thoughts
Running multiple social media accounts can be a difficult and tedious task, but with an account manager platform like Hootsuite, it becomes a breeze.
Social media should play an important role in the Marketing strategy Of all businesses, if you don’t use it effectively, you could lose touch with large numbers of potential customers and maintain a positive flow of communication with your existing customers.