Identifying With Your Demographics To Succeed: Talking To Fitness Expert Derek
During Derek’s time on social media, he identified gaps in men’s self-improvement. Derek believes that a lot of the content in the self improvement area is simple and repetitive. Derek isn’t afraid to question this by not leaving any subject out of bounds. Instead, he focuses on the content that he believes will be of value to his loyal subscribers and customers, even if the subject is something the majority of YouTubers would be uncomfortable to talk about.
He has built over 330,000 subscribers and 70 million views on his YouTube channel, More Plates More Dates, and also built a large following on his written blog MorePlatesMoreDates.com.
How do you know what is perceived as valuable by your target group?
Derek’s whole brand is aimed at people like him. In his own words, Derek says, “Every business I start either offers a product or service that I have previously paid for for myself, or I think it is valuable enough that I would pay for it myself.” This seems like a simple and logical concept, but it seems that many entrepreneurs are still digging and trying to reinvent the wheel instead of focusing on what their bread and butter is. If Derek publishes a product or service and spends his own money on it, it is very likely that many of his subscribers who resonate with its content will also find that product valuable. This has been the hallmark of Derek’s business and has led to much of his success.
Derek is unique in other self-improvement channels and also combines scientifically sound information on biology, endocrinology and pharmacology in its content. This unique twist differentiates the More Plates More Dates channel on YouTube and helps viewers better understand how to optimize their health or what kind of diagnostic tests to get from a doctor. This type of content has moved into the launch of its Marek Health hormone replacement clinic.
Whether it’s taking a science-based approach to hair loss prevention or taking proactive measures to stay as healthy as possible while bodybuilding, Derek creates unique content that isn’t the norm in the self-improvement niche. This was a key factor in Derek’s success, which in turn was based on his ability to fill a niche in the market that he identified.
A very important factor in being successful in a market is the passion for it. Derek doesn’t lack that. Derek’s consistency in his research, branding and product promotion, and his general commitment to helping men improve their lives are invaluable in the field of self improvement. Derek is a player-free, honest guy who is deeply fascinated by men’s self-improvement. This is evident from his commitment to his company. These are not always common attributes of speakers for self improvement and this is usually quite transparent in their presentation. Derek recognizes the need for transparent, evidence-based, and passionate influencers in the field of men’s self-improvement and sets a good example. This results in a loyal and growing fan base who supports his brand and leads both parties to great success. A win-win situation! Unless you’re really passionate about what you’re producing or selling content about, and you’re in it for the money, you’re unlikely to be successful and happy in the long run.