Twitter sees an average of 500 million tweets per day, which means there is no shortage of highly active and engaged users on the platform. But it also means that there is competition for tweets and you need to be strategic when posting.
This is where Twitter scheduling comes in.
Scheduling tweets will ensure that your content gets published when your followers are more likely to be active and can significantly improve your Twitter engagement and reach.
This guide explains the importance of scheduling Twitter posts and why it makes sense for your Twitter marketing strategy. To get you started, learn how to schedule Tweets using Sprout Social’s scheduling tool.
Why should you schedule tweets?
Why should you care about scheduling posts on Twitter and why is it important to your business? Let’s summarize why planning Twitter makes sense for businesses.
1. Better organization and productivity
By scheduling Twitter posts in advance, you can organize your Twitter posting efforts to keep you productive during the day. For example, if you have to tweet multiple times throughout the day, scheduling tweets means you can continue with your daily chores without interruption.
With Twitter scheduling, you can spend a few hours each day or week planning your content in batches. This keeps you and your content organized early on and helps maintain productivity.
2. Maintain your booking plan
Planning and scheduling your Tweets can be helpful when trying to set up or manage a content calendar. If you plan on tweets for the coming weeks or weeks, you have the option of creating a consistent posting schedule that doesn’t run the risk of forgetting to tweet at any given time. So you can rest assured that regardless of whether it is a specific campaign or seasonal content, you will be able to post your tweets based on your pre-planned schedule.
3. Consistent cross-platform messaging
If your social media strategy includes sharing a similar message across all of your social media accounts, Twitter scheduling will make the process easier. This is also useful if you manage multiple Twitter accounts. You can choose to have your posts published on all social media channels at the same time to ensure consistency.
4. Run tests for optimal post timing
Schedule Tweets to go out at different times throughout the week to find out what timing is best for your audience. You’ll be surprised when your audience is most active. Using Sprout’s research at the best time to post is a good place to start, but it may vary by industry and audience.
5. Geo-targeting tweets
Scheduling Twitter posts also makes sense if you need to target audiences in specific locations. You can schedule your Tweets to go out at the optimal airtime for different time zones. This improves your chances of reaching the right audience at the right time, regardless of where they live. This goes back to finding the best time to tweet based on your audience, and social media testing can be helpful.
How to schedule tweets on Twitter
Starting in May 2020, users can now schedule tweets from the Twitter dashboard’s ad section. Scheduled Tweets can be either organic or sponsored. However, users need a Twitter Ads account to use the scheduler.
- Sign in to your Twitter Ads account and select the Tweets Option under the Creative Tab.
- Then choose New tweet to open the Tweet Composer. In the Tweet Composer you can choose whether it is a sponsored or an organic tweet.
- Compose your tweet and select the dropdown menu right next to that Tweet Button.
- Select the date and time you want your tweet to go live under the “Live” option planning Tab.
- click Tweet to finish planning.
How to schedule tweets with Sprout Social
The native Twitter scheduler is a great tool for the platform. However, if you need to manage branded accounts across different social media platforms, it’s nice to have something more comprehensive. Sprout is a robust social media publishing platform that allows you to schedule your posts for Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
Sprout lets you schedule your social posts weeks and months in advance. And since you can visualize your booking calendar, it’s a lot easier to work on campaigns and promotions. The tool even lets you schedule recurring posts to make your planning and productivity easier.
Here’s how you can schedule Tweets with Sprout:
Step 1. From the Publishing Dashboard, click the blue Compose button in the top right of the screen. This will open a new post window for you to compose your tweet.
Step 2. If you have multiple Twitter profiles connected to Sprout, select the Twitter profile you want to post your tweet to from the Profile Selector drop-down menu at the top. Then compose your tweet and add pictures and videos as well.
Step 3. Under your post in the Composition window, you’ll find a When to post option next to a drop-down menu. Click the drop-down button and select Specific date and time.
Step 4. Select the date and time you want your tweet to be published. If you’re unsure of when to schedule your posts, choose Use optimal times and Sprout gives you options for the best time to post based on your Tweet performance history. You can also select multiple dates and times for recurring tweets.
Step 5. click Time schedule. And that’s it! You planned your tweet with Sprout.
View your scheduled Tweets in Sprout
After you’ve scheduled your Tweets with Sprout, you can view them on the publish calendar. Here you can view your scheduled posts in a list format, in the order in which they will be published.
Or use the week view to see the posts you have scheduled for that particular week. A weekly view also helps you visualize the post volume for the current and upcoming week and the order in which posts will be published in case you want to make some adjustments.
From here you can toggle things just by moving the cards around. For example, if you find that there are too many tweets going out on Tuesday, you can drag one of the cards to schedule the post for another day of the week.
If you choose the month view, you can see your publishing schedule for the entire month. You can see how many posts you have scheduled on a given day and on which platform. This is a great way to check your monthly release calendar and see if any adjustments are needed, especially those related to marketing campaigns or holidays.
Use the Asset Library to save time on Twitter scheduling
Sprout’s asset library can save you more time scheduling Twitter posts. Save pictures and videos in the Asset Library. Then, when you schedule your tweets, you can quickly choose the content you want in seconds.
In addition to media files, you can also add saved replies to the asset library. This will help save you time when you need to respond quickly to frequently asked questions and social mentions.
Working with Sprout
Sprout’s Asset Library also makes working with colleagues and teammates more seamless. This can be especially helpful when you have a team of people managing various aspects of your social media accounts. The Sprout platforms of customer care specialists, graphic designers and social media managers enable extensive collaboration. For example, some team members can upload content to the asset library for later use. Others can simply select the content they want from the asset library and use it in their posts.
With so many components to collaboration, an in-house social media approval process may be required. Fortunately, you can set up an approval workflow on the Sprout platform. Here you can leave internal comments, tag users to notify them, make changes to the tweet, and approve the post for scheduling.
Come to the planning
When done right, Twitter scheduling can be a smart and efficient way to manage your social media efforts. And Sprout gives you a number of robust publishing tools to help you do this more effectively. In addition to scheduling your tweets, you can use Sprout tools to visualize your content calendar, upload assets for later use, and collaborate seamlessly with your team.
If you’d like to try scheduling your Twitter posts along with your other social profiles, sign up for a demo.