Want to make scheduling videos on Instagram easier?
With Lateryou can plan, schedule, and automatically publish your video content – for free!
Ready to start? Here’s how (and why) you should schedule and schedule videos for Instagram with Later:
Why should you post videos on Instagram?
Video content is on the rise. According to Wyzowl 86% of the companies Use video as a marketing tool.
Unlike a single photo, videos allow you to share in-depth stories and have fun with your social community.
Headspace Often uses video content to enhance key news and create eye-catching and engaging content for the community:
Videos are also a great way to let potential customers know about your offers. Indeed, 84% of people A brand’s video convinced them to buy a product or service.
See how beauty brand (and later customer) Peach and lily used video to promote their limited mothers day set:
Find out in our program how to create an outstanding video strategy for Instagram Ultimate Guide to Instagram Videos.
How to schedule videos on Instagram (no notifications required!)
ICYMI: You can schedule in-feed videos with Later and automatically post them to Instagram. This is completely free for all users. Here’s how:
Step 1: Sign up for a future account (free or paid) or sign in to an existing account.
Step 2: Add videos to your future media library by dragging and dropping them onto the desktop or uploading them to your phone from your camera roll.
Step 3: Select Instagram as the publishing channel and drag a video from your media library to your calendar.
Step 4: Select “Auto Publish” from the drop-down list and select the date and time you want your post to go live.
Step 5: Write your caption, add hashtags to your post, schedule an initial comment, set a location, and add a Linkin.bio link. Some of these features are only available for paid plans.
TIP: Curate lists of hashtags and add them to your caption in two steps using Later’s Saved Captions feature!
Step 6: Tap Edit Video to crop and trim your video. This function is only available on the desktop.
Step 7: C.lick save. Your video is ready and will be published automatically at the selected time.
NOTE: You must have a business account for Later’s automatic publishing feature to work. Otherwise, you’ll need to use Later’s notification feature to post. The video file size cannot be larger than 512 MB for paid plans and 25 MB for free plans.
Your video must also meet the requirements of a native Instagram post:
- Videos must be between 3 and 60 seconds long
- The aspect ratio must be 1.91: 1 to 4: 5
Later is part of The Instagram affiliate programSo scheduling Instagram videos with Later is 100% safe.
Whether you’re looking to increase brand awareness, promote your products, or educate your community, video content can be a surefire way to increase engagement and get more followers.
Ready to start? Plan and publish your video content with Later today!
Monique is a content marketer at Later who loves helping brands define their language and content strategy. She can usually be found sipping matcha or adding another book to her ever-growing TBR list. Say hello on Instagram – @wordsbymonique