Would you like your video content to go viral? Most marketers no doubt want audiences to grow and attract attention when content goes viral, but they also know that there is no single formula for achieving viral success.
Knowing some of the most common elements of viral video can help you create more discoverable and engaging content. That’s why we’ve rounded up some expert tips straight from the Sprout Social video team to keep this in mind.
To learn more about creating a viral video, let’s dive in.
What is a viral video?
Let’s start with the basics. What do we mean when we say viral video?
It’s called Go viral when a piece of content really starts on social media and reaches a large audience very quickly by gaining an unusual amount of shares and awareness. Whether it’s a tweet, a Facebook post, or a video, many different types of content can go viral.
Videos can go viral on a variety of platforms, from Facebook to YouTube to TikTok and more. But what’s the point of making a viral video? And how can you make sure the widest possible audience sees your video content?
Read on to get our top five tips from the Sprout Social video team themselves.
Expert tips on creating viral video content
The Sprout Social video team is familiar with creating video content that regularly reaches large audiences. So we wanted to share some of the expert tips you can use in your own video production and optimization.
1. Start with a short one
Your first step in a potential viral video is to thoroughly plan everything and create a short and storyboard. The purpose of filling out a detailed creative strategy is to shed light on your actual goals, key messages, tone, length, sales channel, and more.
Any good job helps align messaging and the overall purpose of the video from the content team to the video production team. This way, all of your brand’s content becomes cohesive and has the same overall vision, which makes your brand stronger.
2. Know your audience
If you don’t know about the people you are targeting, your video will go flat every time. To really create content that will go viral with your target audience and beyond, you need to know what resonates with them and actually get them to share your video.
A good idea to make sure your team fully understands your target audience is to create an empathy card. That way, you will get a glimpse of what is grabbing your audience’s attention so that your content will be a perfect match for what they are looking for online
3. Find out your goals
So you want to create a viral video. But for what? Knowing that something is about to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.
Are you just looking for brand awareness? Are you hoping to grow your online fan base? Or are you hoping to generate conversions from this viral video?
For each purpose, your team needs to create very different videos for viewers at different stages of the funnel. So you need to have an idea of what your goals are before you start production.
4. Start strong
Any good viral video gets instant attention. The best way to do this is to use the word “you” within the first five seconds of your video. This is because research shows that if your video uses language like “you” or “your” for the first few seconds, you’ll get a higher retention rate.
Other ways to start your video for maximum results are:
- Create a plot or be unpredictable
- Make your content #relatable
- Engage the emotions of your viewers
- Integrate attention-grabbing audio / music clips
- Forget about being promotional
5. Tell a story
The final tip from our social media video production team on how to make a video viral is all about engaging your audience through storytelling.
You want to be able to tell a compelling story in a short amount of time – viral videos shouldn’t be long videos – by choosing a universal context for your creative concept. For example, the context of “Monday Blues” is universal and does not take much time to explain.
Play with tropes that your audience knows well so you can jump straight into your video without a lot of backstory. This is a great way to create a relatable video that will really resonate with your audience and that you will want to share with friends and family. It’s also a great starting point for raising expectations and getting attention.
Guidelines for improving video discoverability
Now that we’ve covered our team’s five expert tips for creating viral videos, let’s share with you a few ways you can improve video recognizability in general, from tweaking your title and description, to using hashtags, to creating one Advertising plan.
1. Create short, concise videos
Even if your video has a gripping introduction that draws a viewer in, you need to make sure you get their attention and don’t hold on to it for too long or they’ll keep scrolling.
Viral videos online are not lengthy. For this reason, for platforms like TikTok, the length of their videos is limited to 60 seconds. It’s entirely possible to create an attention grabbing piece of video content that shares your entire story within 30 to 60 seconds. Otherwise, you could lose your viewer and they certainly won’t feel compelled to share your video with anyone.
2. Add subtitles
Adding subtitles to your videos not only increases the accessibility of videos but also improves the user experience by allowing users to watch your videos without turning on the sound.
Given that people often scroll through social media at times when they can’t have sound, adding subtitles helps in reaching a larger audience of viewers who can watch and share your video no matter where they are and who they are. I am with and what they do.
3. Write a powerful copy
Whether it’s your video title and description on YouTube or your caption on TikTok, Facebook, Twitter, Instagram, etc., writing a powerful and streamlined copy is key.
Not only does your copy help explain what your video is about, but it also needs to spark curiosity and help your video rank higher in search results. While this doesn’t mean all of the uppercase, clickbait video titles you see frequently on YouTube and in Facebook subtitles, it does mean that you will have to spend some time making good quality copies to improve the views.
With YouTube in particular, video optimization is incredibly important to maximize the potential reach of your video in searches.
4. Use hashtags
Hashtags are a popular and effective strategy for increasing reach on many different social media platforms, and video platforms like YouTube and TikTok are no exception.
Using popular hashtags in your TikTok caption or YouTube video description can help an even wider audience find your video when they are looking for similar content. Make sure you only include hashtags that are relevant to your video and not just random hashtags that are trending and popular on the platform.
5. Promote your video
You are unlikely to get a viral video without promoting yourself. Don’t just post your content and then wait with bated breath for it to be absorbed.
Instead, you need to put together a full advertising strategy with plans to share your video platform, as well as to better market and publish the platform (s) on which you originally published the video.
Use platforms your target audience is on to maximize the likelihood that they will come across your video and share it with their own networks. Your own promotion strategy is the first step in growing the audience your intended viral video will reach.
Create your own viral video today
To massively increase your reach, create your own viral video content using these expert tips and guidelines. Incorporating viral videos into your overall video marketing strategy can be a great way to increase reach, brand awareness, and conversions.