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Linkbuilding is still essential to SEO for business owners

Oct 25

Linkbuilding is still essential to SEO for business owners

 

Linkbuilding (off-page SEO)

Since links from external websites (also called "backlinks") are one of the key ranking factors in Google and other major search engines, it is important to look at this part as well.

Getting high quality backlinks is the alpha and omega of SEO. When it comes to link building at SEO Denmark, we do a thorough analysis of your competitors' link profiles. Hereby we can see what shortcomings we need to work with as well as what links we need to have.

Subsequently, we start to obtain relevant links. Link building and content is something that runs side by side. At no point do we stop with either one or the other.

  1. Technical
  2. SEO

In relation to the technical SEO, we examine a wide range of factors that are important for any website.

Among other things, we look at whether there are any technical errors on your website, website speed, broken links and so on. This is a partially automated process for which we use various tools.

  1. Structured data

Another SEO strategy that we apply is an optimization of a website’s structured data. Structured data (eg Schema.org) is used to describe the meaning behind the content of a page. This is done with the help of a "language", which can be read by Google and others.

Structured data is organized in a very specific way that helps Google and other search engines understand what your website contains. Structured data is thus a standard that, for example, Google has for technical information about your website.

We review your website and check whether structured data is used and whether it is implemented correctly. This is something that Google in particular attaches great importance to. This is a large part of the SEO we do here at SEO Denmark and is also a significant reason why we achieve good results.

 

  1. On-page SEO

Besides off-page SEO, such as link building, optimizing the actual structure of your website can also have huge benefits when it comes to SEO. Moreover, this is a factor that you can completely control yourself.

Common optimization techniques on the page include that the website is optimized for the right keyword as well as that relevant search terms are used and much more. We make sure that the keywords are in the right places in the right amount.

It should be the amount that Google likes and thus neither too much nor too little. You could be penalized by Google if you over-optimize your website with keywords.

  1. Internal links

External links are not the only thing that matters to SEO. Internal links (links on your own website) also play a big role when it comes to SEO.

That is why we also work with internal links. This means that we make sure that your website is built with the right internal links.

In addition, we ensure that a relevant anchor text is used with these links. This process also helps to improve your website SEO in the end.

 

Read more on our Twitter: https://twitter.com/SEO_Danmark

Check out our Youtube channel: https://www.youtube.com/channel/UCHGcrBTsC7gBZsJUty2qtnw

Check out our tumblr: https://seodanmark.tumblr.com/

 

 

 

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