LinkedIn officially launched the LinkedIn product pages on Tuesday and offers companies their own tab on company pages where they can hold conversations about their products and strengthen their brand affinity.
The professional network said they already have more than 10,000 LinkedIn product pages in the business-to-business software category. Further industries are to be added by 2021.
LinkedIn noted that 70% of shoppers choose products based on online research, adding that companies that create product pages can specify the job roles that best fit the purpose of their products.
The professional network provided the example that when a product is used to create advertising campaigns, job roles include the demand generation manager, the digital marketing specialist, and the social media strategist.
Ryan MacInnis, Product Marketing Lead, wrote in a blog post: “Product Pages allow you to highlight product recommendations and testimonials from your users, collect reviews and ratings from current users, and generate leads with a custom call to action such as a demo request or contact sales form. The New Products tab is where you can add new products that you want to deploy and add rich media such as videos or product screenshots, descriptions, and more. “
Zooming Global Content and Social Ahead Rhonda Hughes added in the blog post: “At Zoom, we care about being happy. With LinkedIn product pages, we can use the shared feedback to respond to feature requests and keep engaging with our customers. Also, as we add new features, we will use product pages to generate visibility of our products and validation for the audience that will consider our solutions. “