Instagram is quickly becoming the go-to place for selling products online.
From Instagram live shopping to Instagram guidesInstagram has launched several major ones E-commerce Features in the past 12 months.
Regardless of your brand or business, there is an Instagram feature that can help you get more sales and meet your business goals.
8 ways to sell products on Instagram
Are you ready to generate more sales for your business? Here are our top 8 Instagram features for driving clicks and conversions:
- Instagram shop
- Link in bio
- Instagram feed post shopping
- Instagram guides
- Instagram Stories Shopping
- Instagram live shopping
- IGTV and Instagram Reels Shopping
- Shopping from creators
# 1: Instagram Shop
Instagram shop offers companies the opportunity to present their product catalog and reach new customers on Instagram.
By Set up an Instagram storeBrands can compile a list of products they can buy, which can be accessed directly from the “View Store” button on their Instagram profile page.
But that’s not all. Companies with Instagram Shop can also be presented on the website Instagram shop tab – A new shopping destination accessible from the main Instagram navigation menu.
From here, shoppers can “Browse Stores”, “View Editor Picks”, “Browse Manuals”, and “Shop Collections”.
Through this new feed, Instagram found a way to show users more of what they are most likely to buy – all based on previous engagement and the posts and brands people are following.
By clicking on a suggested product, users can view additional images with the product, pricing information, and other products from the same retailer and follow the purchase path.
For customers based in the USA, the route to purchase is even more efficient Instagram checkoutIt allows users to pay for a product and provide their shipping details without leaving the Instagram app.
NOTE: Checkout is currently only possible for eligible brands and customers based in the USA.
Ready to start? Find out how to set up an Instagram store and increase sales!
# 2: Link in bio
The link in your Instagram bio is easy to find and easy to click. This makes it one of the most valuable traffic drivers on your Instagram profile.
However, there is only so much you can do with just one link – unless you use one Third party tool seize this opportunity.
With Linkin.bio by Lateryou can create one clickable version of your Instagram feed and add it to the link in your bio.
For each post in your feed, you can link to your specific product pages on your website so that users can easily shop for the products they discover in your posts.
And if you’re on one Later growth or advanced planYou can even connect your Shopify account to Linkin.bio.
Tag Shopify products in your Linkin.bio posts with just a few clicks and make shopping your feed even easier.
Ready to turn followers into customers with an Instagram shoppable feed? Start Linkin.bio Today!
# 3: Instagram feed post shopping
Instagram has always been a great place for users to discover new products, however Shopping Instagram makes it easier than ever to move from inspiration to conversion.
Instagram Shopping allows companies to tag products (listed in their Instagram store) directly in feed posts. Instagram stories, IGTV videos, roll, Instructions, and Live broadcasts (more on that later).
The presentation of products in feed posts provides valuable information such as size, fit or styling inspiration. So if you add a direct path to the shop, the retail circle will be closed.
Product tags allow users to tap to find product details, visit a brand’s website, or make a purchase right in the app using Instagram Checkout.
Also, with regular Instagram Shopping, businesses have a better chance of being listed on the Instagram Shop Discovery tab.
NOTE: Instagram shopping is currently available for business accounts in 46 approved countries. Instagram Checkout is only available to eligible U.S. businesses.
# 4: Instagram guides
Instagram guides are a new way to share tips and recommendations on Instagram, and they’re perfectly optimized for e-commerce.
Manuals offer a unique way of wrapping existing content with new comments. They are currently available in three formats:
- Places: Recommend places in your city and beyond
- Products: Recommend your favorite products
- Posts: Recommend posts you’ve created or saved
Product manuals, as you might have guessed, are a fantastic way to promote products. Brands can either create a curated list of products themselves or Partner with influencers to reach an even wider network.
For the best results, consider curated changes that resonate with your target audience, such as: B. “Gifts Under $ 20” or “Skin Care Favorites”.
# 5: Instagram Stories Shopping
No matter how big or small your followers are, you can generate a significant amount of sales Instagram stories.
Instagram Stories provide a tremendous opportunity for brands to connect with their followers on a more personal level. This is great for building trust, and increasing engagement Create community.
But that’s not all. There are also several ways to make stories instantly shippable!
Companies with Instagram Shopping can add shoppable product stickers These followers can tap to shop or add a “swipe up” link that will direct viewers to a product listed in their product Instagram shop.
And once you’ve reached 10,000+ followers, you can add “swipe-up” links any web url from your Instagram stories – a great opportunity to increase traffic and sales.
Would you like to optimize your strategy for Instagram Stories this year? Take our free 45-minute Instagram Stories course to learn how to create beautiful stories and use the latest features.
# 6: IGTV and Instagram Reels Shopping
IGTV shopping and Instagram reels shopping There are two new ways to highlight and sell products through video content on Instagram.
You can start shopping at Reels starting today. Developers can label products in roles and if interested you can learn more about them inline. I am excited to see how this helps people find and share new things that they love. pic.twitter.com/vA26LF6Bpm
– Adam Mosseri @ (@mosseri) December 10, 2020
Thanks to these new updates, which are rolling out worldwide, viewers can now select the “View Products” button to either buy, save, or learn more about the featured products.
In addition, developers will soon be able to mark products from partner brands in reels – based on Instagram Shopping from creators Offer (see below).
# 7: shopping from creators
Shopping from creators Allows approved brand partners (such as influencers, celebrities, or developers) to tag your products right on their posts.
Your followers can then tap “View Products” for more information and to purchase the highlighted products directly from Instagram Checkout influence to purchase extra streamlined.
NOTE: Shopping at Creators is currently only available to businesses with Instagram Checkout and a number of vendors high profile creators, but this will likely be expanded in the coming months.
Would you like to learn more about shopping from creators? Check out this blog post to learn how to use Instagram Shopping by Creators!
# 8: Instagram Live Shopping
Instagram live shopping is a new way for brands and developers to add products during a Instagram Live Transmission.
Accounts can access it with this new ecommerce feature Instagram checkout Label up to 30 products from yours Facebook shop or catalog before going live.
During the transfer, the host can pin one product to the screen at a time. contextualized Way to shop during an Instagram Live.
This fully integrated experience is ideal for brands looking to increase sales and makes it easy for viewers to shop for featured products.
As you can see, there are tons of different features to help increase sales on Instagram.
Finding the right one for you may take a little trial and error, but with a consistent strategy, you will see real results sooner than you might think.
Are you ready to start your Instagram strategy? Register with Later and plan your content strategy in advance – for free!
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Jillian is a content marketer at Later in the UK. She is a fan of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.