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What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and come up with some answers. Read the full article at MarketingProfs

How not to get consumed by workPeople have to work to get by in life and they have to make enough money to pay the bills. Work is part of life. Shalom Lamm understands that a person has to work to get by in life. He also knows that some…

If you want to attract highly engaged leads, interact with your audience, get real-time feedback, and benefit from exciting guest speakers, the live webinar format is for you. In a blind test by the Business2Community team, it was found…

When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some…

Visitors to B2B websites and B2B marketers do not always see at eye level which features, functions and content formats are most important on marketing websites. This is based on recent research by Orbit Media Studios and…

Audio-Streaming hat in letzter Zeit viel Aufmerksamkeit erregt. Wahrscheinlich haben Sie schon von Clubhouse gehört, der Audio-Streaming-App, mit der Elon Musk und Mark Zuckerberg Live-Gespräche führen (ähnlich wie bei…

With nine out of ten marketers planning to use YouTube in their 2021 marketing strategy, getting your audience's attention is more important than ever. One of the best ways to do this is to connect with your viewers by promoting the…

If you're a marketer in a B2B business, you know that maintaining a well-planned, high-quality content pipeline is difficult even in the best of times. Due to the COVID-19 pandemic, many B2B companies are struggling to…

Anyone can be a market researcher with a little training and understanding. One of the best practices a good researcher follows is avoiding research error! To make it easier for you, we've listed 8 of the most common mistakes…

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly…