Perpetual Visitors | Episode 289: Digging Deeper: What You Can Do Proper Now to Put together for iOS 14
The iOS update is coming and all we can do as marketers is to prepare as best we can for it. In this episode, Wicked Reports founder Scott DesGrosseilliers gives us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first party data and third party data, what the real benefit of all of this is for Apple and a solution (from a tracking perspective) to avoid third party data via iOS.
RESOURCES MENTIONED IN THIS EPISODE
Work with Tier 11
Zapier Facebook Lead Ads Integrations
Apple app tracking transparency
How Apple’s iOS 14 Version Can Affect Your Ads | Facebook
App Store user privacy and data usage
Apple Facebook tracking notification
Follow the Money: How Marketing Attribution Gives You a Strategic Edge
Third party data, third party data, third party data: what does it all mean?
What is an API?
Are you prepared for iOS14? quiz
Bad Reports Website
Free master class: ad mapping and ROAS optimization
Wicked Reports 3 minute demo
Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update
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