Email marketing is one of many marketing channels in digital marketing. It accounts for more than 25% conversions for many businesses.
If you’re running a business, email is still one of the best ways to communicate with customers and achieve more.
Around 2.5 billion people worldwide use e-mail. It is estimated that the number will increase by 2-3% in the coming years. With the booming success of social media channels and the advancement of technology, almost everyone in the past few years thought that email was likely to be irrelevant.
However, emails are not dead!
It is estimated that the world sends 196 billion emails every day. About 60% of these emails are business emails. In addition, around 99% of consumers check their email every day. If your email doesn’t hit the spam box, there is a good chance you can use email marketing to find new customers.
Email marketing is often an extremely personal way to meet potential customers. Your friends and family texts are next to your company’s email notifications. This is why it works well when email marketing is bespoke.
Emails should be tailored to consumer behavior to ensure that every contact is meaningful to them. Things like business improvements, success stories, and customer feedback are covered – this list is almost limitless. With billions of users using it every day, email goes nowhere for a while.
What are the top 5 reasons why email marketing is important?
1. Your customers love email
One of the main reasons businesses should use email marketing is because consumers like email. With the minimal ad spend of small businesses, they cannot afford to put unnecessary effort into marketing strategies.
Social media is a great place for small businesses to connect with consumers, but marketers often can’t get the organic influence they want. However, social networking is not the only solution. Email provides a medium for business people, leads, and prospects.
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Consumers seek to connect with the company via email. For this reason it is also possible. People signed up for your email list and were hoping to hear from you. So it is up to the company to provide this information on a healthy basis. Your customers want to hear about the products and advertising or discounts.
2. Email Marketing> Social Media Marketing
Don’t get us wrong! Social media is incredibly important to any advertising plan. Social networking is a great channel to reach and share with your followers. It will help you achieve your goals.
Please note: the success of the marketing channel also depends on the company’s industry. If you’re a local business selling shoes to teenagers then social media is definitely for you. In most other industries, email marketing is the fastest way to convert individuals into customers.
3. Gathering feedback is easy
When was the last time you sneaked into your customer’s Facebook profile and looked for feedback or a survey?
Keeping an eye on the customer experience is very important for any business. This type of information helps you improve your business process, which in turn can lead to engagements, interactions and, ultimately, sales.
Email marketing is the easiest and most effective way to do this. For example, you can send out customer satisfaction surveys, and when your email marketing platform is advanced enough, these tasks can even be done automatically.
4. It helps with SEO and traffic generation
How do you distribute it to the audience while creating amazing content? You will most likely give them an email. They’re sending traffic to your web using email marketing strategies and boosting your SEO. In addition, your brand and blog can help you focus your audience.
For starters, some of you may have accessed this page through a marketing email from a company to which you have subscribed. That’s because email is a perfect way to get our audience’s attention. By submitting our content in our emails and generating traffic, we do this.
When composing an email that connects to your content, keep in mind that a call to action (CTA) should be included in an email so readers can click on your web.
5. Your campaign is measurable
There are no guessworks in email marketing. You will see who opened your inbox, what links were clicked and how many people were unsubscribed if you use an email marketing platform in advance.
You can quickly get an idea of the results of your email promotions, make changes, and increase your profitability. When tracking and evaluating your internet marketing campaign as a whole, email marketing measurements are vital.
Our email marketing experts at Nifty Marketing Australia, using bespoke email marketing campaigns, have determined that businesses are increasing their customer satisfaction levels and increasing total sales. Contact us for more information on email marketing and we can help you right away.