Prime Video Takes the Escape Room Digital to Promote New Present Reality Seekers

With the pandemic making physical escape rooms a risky endeavor for the time being, Amazon Prime Video is bringing the experience for its upcoming comedy series Truth Seekers to the virtual world.

The streaming service is offering free 45-minute virtual escape room sessions through November 18, in which a moderator video-chat leads a group of participants through the challenge while a guide equipped with a spotlight and camera wanders through the actual room the player. The activation was created in collaboration with the escape room chain The Escape Game.

In the world of the show, in which a team of paranormal investigators uncover an apocalyptic conspiracy, players must help characters restore 6G cell service in a museum by locating the artifact causing the disruption. The museum environment is also strewn with Easter eggs from the plot of the show.

The host interacts with the participants for the duration of the puzzle and gives tips if necessary. Players explore the room by telling the guide where to go and look. The Escape Game hosted virtual sessions like this outside of the campaign for $ 30 per player.

With its signature large-scale activations due to the coronavirus, Prime Video has increasingly turned to virtual interactive experiences like this to promote new titles. The company had previously developed an augmented reality laser tag game last month to promote the second season of its dark superhero series The Boys. Last week, the company filled a virtual mansion with actors and DJs to celebrate four upcoming thrillers from horror production business Blumhouse.

Truth Seekers, created by Simon Pegg and Nick Frost, will premiere on October 30th on the platform.

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