In a blog post, the company said, “2020 has been a year of the unexpected and unprecedented, from home ordering to major changes in consumer behavior and the way brands, companies and organizations work. In a year of new norms, Snapchat’s camera has played a vital role in bringing us together, even when we’re apart. Snapchatters are no stranger to having fun and being creative with the camera, and are constantly spreading joy and positivity in their communities. This year Snapchatters and brands have used the camera more than ever to connect with friends and loved ones around the world in new, creative ways. “
Snapchat added, “AR has played a huge role in creating these connections and experiences. Brands and organizations around the world have used our technology to connect with the Snapchat generation in innovative ways that have never been possible before. Today we’re celebrating some of the most inspiring AR moments and campaigns Snapchat and our partners launched in 2020: “
The campaigns selected by Snapchat were:
Biden Harris Campaign and U.S. Postal Service: The aim of the campaign was to encourage Snapchatters to vote early for the Joe Biden-Kamala Harris ticket by creating an experience where the scanning of the USPS logo would see users in a Biden hat and shirt with their legendary aviators showed.
Try on Gucci AR shoe: Using SnapML technology, Snapchatters were able to virtually try on Gucci shoes and click the “Shop Now” button to buy them directly through the lens, resulting in a positive return on advertising spend.
Hershey’s Canada Reeseter Egg Hunt: The classic Easter egg hunt went on AR, as Snapchatters in Canada could search for “reeseter” eggs in their real world. After collecting 10, for a change, they could swipe an instant win microsite to win a Reese Easter Egg prize package.
The Los Angeles Rams Uniform Reveals: The pandemic scrapped plans for a personal reveal of the National Football League team’s new uniforms, so she reached out to AR.
National Saudi Day: Brands in Saudi Arabia launched several campaigns for the 90th Saudi National Day with 12 lenses activated by different partners.
Virtual store and fitting of NYX Professional Makeup: The first virtual beauty product drop on the Snapchat platform offered an AR-powered end-to-end shopping experience, including virtual try-ons and gaming via Snapchat and Triller.
OnePlus Diwali Festival of Lights: Snapchatters in India could send custom Diwali greetings from their own balconies, release them into the sky, and watch them transform.
Ralph Lauren AR Retail: The clothing brand and Snapchat partnered with Bitmoji to bring out a global Bitmoji fashion collection featuring Ralph Lauren’s iconic outfits, and then brought the Ralph Lauren pony logo to life via Snapchat Scan.
Rebuild Foundation “Raise Your Voice”: A collaboration and application takeover inspired by Black Lives Matter and the pandemic allowed Snapchatters to don custom AR masks, outfit their Bitmoji avatars, and purchase real masks by integrating the platform with Shopify.
Trolls World Tour takes over the Snap Camera desktop app: Due to the pandemic, Universal Pictures released the Trolls World Tour on-demand and not in theaters. Snapchat brought the animated characters to life and extended the experience to its then-new desktop app for video calls and virtual meetings.