Advertising

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few…

Most marketers plan to increase their ad spend on digital channels like social media, search, and video in 2021 and either maintain or reduce their spending on traditional channels like television and cinema, according to…

Every day there is a new article about Facebook ads. Case in point here. Given the power of the advertising platform, there are tons of recommendations that should steer you in the right direction for your next campaign. However, it is…

Nathaniel Mell, CEO of Felt and Fat, shares entrepreneurial insight into the reasons Instagram advertising and art marketing are a perfect combination for brandingFor many arts organizations, building a visual brand is critical in order to…

In unserer digitalen Welt scheint das gesamte Marketing online zu erfolgen. Dies würde jedoch bedeuten, eine unglaublich effektive Strategie zu ignorieren - Außenwerbung. Out-of-Home-Werbung (OOH) bezieht sich auf den Prozess,…

Werbung ist der Prozess der Erstellung von Nachrichten, die die Bekanntheit Ihrer Marke steigern. Diese Nachrichten können verschiedene Zwecke haben, z. B. die Gewinnung potenzieller Kunden, die Förderung anstehender Verkäufe und die…

Regardless of whether you are part of an in-house marketing team or an agency developing a sales pitch, it is imperative to pinpoint your promotional proposal to gain clarity from stakeholders and secure their buy-in. After all,…

India Steps ahead into Digital advertising with Programmatic: As we all know, this pandemic situation has pushed most brands to do online marketing in order to reach out to customers. This pandemic situation has changed the way…

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a…

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of…