Audience

How will Super Bowl LV differ from previous big games? What key behavioral changes should marketers observe? To find out, AdColony surveyed more than 400 people ages 18 to 75 in North America. The researchers found that…

Segmentierung ist kein neues Konzept für Vermarkter. Wir verwenden die Segmentierung, um personalisierte E-Mails zu senden, käuferspezifische Preismodelle zu erstellen und das Verhalten unserer loyalsten Kunden zu verstehen. Es ist auch…

With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a networking opportunity for college students has become an indispensable marketing tool for more…

When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and uncertainty, people found new ways to connect with each other via social media trends. In particular, food trends like…

I spoke to a marketing consultant a few years ago who told me that when creating marketing plans for her clients, she rarely includes the content of a B2B blog - because it's too much work. It's a shame because there are…

For social media marketing to work, you need an audience. However, growing an audience is also one of the toughest things brands can do: compete with all of the other brands that your prospects and fans are following…

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive, and if you’re not already, you should be…

Mae from C & Rsenal with an MG08 machine gun C & Rsenal Since its inception six years ago, C&Rsenal has remained one of the most popular historical shooting channels on YouTube. However, because of the platform's…

Instagram is known mostly for engagement. But how do you track it? Let’s cover some Instagram analytic tools you need to be using. Here’s the deal: People love interacting with brands and other individuals. Without engagement, social…

In a job like marketing, your job is to keep things fun, engaging, and interesting. It's about creating the new and great product, the eye-catching and irresistible sales pitch that makes people buy, and then converting more sales than…