B2B

Creating fascinating B2B social media post ideas can be ... challenging. Let's be honest If you're in the B2B space, you know that it has a reputation for being a bit boring. In fact, one survey found that 48% of B2B…

Did you know that LinkedIn is responsible for 80% of the B2B leads generated by social media? This is one of the many social network data points covered in a recent infographic (below) from SalesIntel. The piece explores…

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and…

Most B2B tech and telecom marketers say their company plans to increase the number of marketing channels in their media mix in 2021 and, according to recent research from WARC and Spotify, focus on increasing targeting…

According to recent research by Outfunnel and Copper, B2B sales reps are far more likely than B2B marketers to say that their company's sales and marketing teams are working together effectively. The report is based on data…

Do you run a B2B business that needs more leads? If you are reading this, you are sure to nod in agreement. Everyone needs more leads and therefore everyone needs a more effective sales funnel. New challenges B2B companies face…

Aborted trade fairs. Virtual customer events. Sales pitches postponed. How can B2B companies continue to engage customers and prospects when traditional business methods are nigh on impossible? What lessons can be…

According to recent research from FINITE and 93x, webinars, SEO, and email are the three channels that have grown in importance due to the COVID-19 pandemic. The report is based on data from a survey of more than 100 B2B…

B2B decision-makers under 40, often technicians, tend to blur work-life lines, seek continuous self-development, and expect brands to address social issues. This is the result of recent research by the B2B institute of…

As 2020 went on, B2B marketers had to adapt: ​​shift their goals, experiment with new tactics, manage expectations, and adjust messaging to accommodate the fragile state of the world. Many turned to humanizing tones,…