B2B

According to recent research by TrustRadius, B2B buyers rely the most on product demos and vendor websites when evaluating potential technology purchases. The report is based on data from a survey conducted in September…

LinkedIn hat sich zum sozialen Netzwerk für B2B-Marken entwickelt. Erstaunliche 79% der Vermarkter geben an, dass die Plattform eine Hauptquelle für neue Leads ist. Das Wachstum auf LinkedIn erfordert jedoch eine völlig andere…

It cannot be denied that 2020 has fundamentally changed the world of marketing - and with it the expectations of millions of professionals in the field. For B2B companies, these expectations changed quickly even before the…

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing,…

Most B2B marketers say the COVID-19 pandemic has impacted their company's marketing technology (martech) budget, according to recent research by Demand Spring. The report is based on data from a survey of 50+ B2B marketers…

The year 2020 was full of challenges for companies, but when I think about the current state of the B2B marketing landscape, I realize that this year also laid the groundwork for much-needed improvements. As companies…

Expanding your backlink profile is an essential part of your B2B marketing endeavors. But if you're new to link building, this can seem daunting at first. Don't worry though. This article will teach you how to create the…

Almost two-thirds (64%) of B2B marketers say they rely on content gating to gather contact information from prospects and customers. This is the result of recent research by Finite and CogniClick. Read the full article at MarketingProfs

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. Just look at Adobe. The digital media company credits its LinkedIn marketing efforts for closing 42%…

Not so long ago there were two avatars for marketing: business-to-customer (B2C) and business-to-business (B2B). The common understanding was that they needed to be tamed differently because they were both different animals. There is one…