Browsing Tag

Brand

The Beginner’s Guide to Brand Pillars

Although marketing and branding practices have existed for centuries, industries began to change in the 1990s. The digital age came and companies began to market their brands more than their products with the aim of giving their company a…

How to Protect Your Brand Online in 2021

A positive brand image can undoubtedly influence a consumer's decision to buy a product — and, for virtually every business, building a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and…