Browsing Tag

customer

Place Your self in Your Buyer Story

When it comes to selling, your best strategy is using Story. People love stories - especially when they are interesting, engaging and unforgettable. This is why the people who sell with Story have so much success: They bring their…

The best way to Create a Buyer Journey Map

Creating a customer journey map is enough to freeze even the best of marketers and realize how little they really know about their prospects. If that sounds like you, don't worry. Even if you've never created a Buyer Personality, I'll…