Email

Imagine a time before email sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to send that perfect email. Imagine retyping the whole thing over and over, mailing it and ... oh…

Good subject lines are unique to every brand, but there are some universal no-gos when it comes to writing them. A subject line often determines whether your email will be opened and given a chance or thrown in the digital trash can to…

Just as letter campaigns have virtually died out, people are assuming that email marketing is a thing of the past. It's a myth. In fact, email marketing is a thing of the present and, if used correctly, can make your business by the…

E-Mail-Marketing ist eine Säule des digitalen Marketings. Es ist nicht nur eine der ältesten Formen des digitalen Marketings, sondern hat sich auch als die effektivste in Bezug auf die Umwandlung von Ansichten in Einnahmen erwiesen.…

There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are almost endless. And overwhelming too. How do you choose which marketing…

When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any…

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, by 2021, 86% of businesses are using video as a marketing tactic. If you're an email marketer, I bet you've thought about how to improve your subscription and…

Email has been around for 50 years, and it's still a viable marketing strategy - provided you know how to get your prospects interested. As the 2020 pandemic and economic uncertainty changed the business world, many…

When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report, for every US dollar you spend, you make $ 42 - an astounding return on investment. As you scale a business,…

The content newsletter The content newsletter is a newsletter that offers 100% pure value. The value can come in the form of a handful of tips. Or links to helpful resources. Or a personal story. The exact nature of the value doesn't…