Guide

For small business owners and entrepreneurs, LinkedIn offers a gold mine of potential.With more than 722 million LinkedIn is an ideal platform for building an engaged network and increasing brand awareness.Finding the right LinkedIn…

Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 10 million active…

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your…

Local search is powerful for small businesses: 46% of all Google searches are looking for local information, which means if your business isn't optimized for local search, you could be missing out on potential customers who are ready to…

Since this is a beginner’s guide, it is only fair to start from the very basics.Link building is the process of getting other websites to link to pages on your website to help them rank higher in Google search results.In general, you can…

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively…

Let’s first make sure we understand what on-page SEO is and why it matters.What is on-page SEO?On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It includes optimizations to…

Did you know that 78.4% of the competition shares are made on Facebook? And that an average of 34% of new fans are won through a competition? Additionally, as of the second quarter of 2020, Facebook has over 2.7 billion active users per…

When Etsy first launched, its primary focus was independent crafters. However, Etsy gradually changed its approach and allowed larger businesses to join. Now, you’ll find suppliers of packaging, materials, and other business essentials…

With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager. Overcoming a new role's learning curve and the desire to make a lasting impression on your employer…