Marketers

Visitors to B2B websites and B2B marketers do not always see at eye level which features, functions and content formats are most important on marketing websites. This is based on recent research by Orbit Media Studios and…

Do you remember when you go to the mall, see something you like, and then go without it? Then you'd leave the mall and think about it all the way home, wondering if you made the right decision until you forgot about it. That was until you…

What an exciting time for Clubhouse, the live social audio platform that has seen a quick journey from the lively must-have app to the Silicon Valley investor lure on the subject of serene disdain for panicked copycat defendants in…

Let's start with an example to look at the potential payoff for product diversification. Lululemon, a sportswear company, was founded in 1998 with a core product: Yoga clothing for women. If you've been to a store recently, you've probably…

Most seasoned marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months. This is based on recent research by The CMO Survey, Duke's Fuqua School of…

 I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have. I slicked it back in tight – albeit very cute – top buns, laid down my edges and kept it moving. Then, I discovered a…

Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content. Social media statistics are widely…

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing…

In allen Branchen ist es für Marken schwieriger geworden, sich von der Konkurrenz abzuheben. Laut einer Umfrage von Crayon aus dem Jahr 2020 haben Unternehmen durchschnittlich 29 Wettbewerber - eine Steigerung von 16% gegenüber 2019.…

With more than 740 million active users in 2020, LinkedIn has grown from a professional networking site to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands, be thought leaders in the postal…