Is your website in the top 10 Google results for your target keywords?
According to HubSpot, 75% of searchers never go past the first page of search results. Hence, it is important to evaluate your current SEO rankings and work on a new updated strategy.
What is SEO Strategy?
A search engine optimization strategy (SEO) is the process of planning, sketching, and implanting steps to improve search engine ranking. Here is the process that must be followed in order to get more organic traffic.
Align your content with search intent
Search intent or user intent is the ultimate goal of the person using a search engine. Create content that highlights the terms your potential customers are looking for when their purchase intent peaks in their online search process. Google wants to rate pages that best match the search term and the search intent behind a particular search query.
Understanding the concept of search intent and creating content that aligns with user intent is key. There are four common types of search intent:
- Informative – A search falls under information intent when the user is looking for specific information. It can be a simple search or a more complex one, but it’s all about getting facts and knowledge. An example would be “What is SEO?”
- navigation – In this case, the searcher is looking for a specific website or app. Examples are Facebook, Amazon and Whole Foods.
- Commercially – The intent behind this search is when the user is looking for a specific product but has not yet made a decision. Search queries like “best laptop”, “best digital camera” are commercial search queries.
- transaction – This is the intention to buy. The seeker knows what they want and they are very specific to the product or service they want. “2020 MacBook Air Prices”, “Buy Canon Powershot”.
When creating content for your website, keep searchers’ intentions in mind. Take a look at the keywords you want to rank for and what kind of search intent they correspond to.
Title tags and meta descriptions make a difference
Title tags and meta descriptions can be overlooked when creating pages. Both contribute to your SEO ranking.
Title tags are the clickable headings that appear in search results. These titles give users a quick look at the content of a search query. They are limited to 50-60 characters so it needs to be concise and clear with target keywords with no keyword filling.
Meta descriptions are a brief summary of a page in SERPs that is displayed under the title tag. Meta descriptions do not have a direct effect on the search ranking, but they do influence the click rates. Think of these as a 30 second elevator, they need to get involved. Meta descriptions are 155-160 characters long, so an action-oriented copy with target keywords that match the search intent will work best.
Do you choose the images on your website carefully but optimize the images? Images can add to the overall search engine optimization of your website and increase organic traffic if you take the time to optimize them.
The speed of the website is an important ranking signal. You need to optimize the speed of the images to improve the overall performance of your website. This includes choosing the best file format for them. If the website takes a long time to load, users get bored and return to the other search results. Google penalizes websites with high bounce rates and drops their rankings in search results.
Adding alt text to images is another necessary step. It improves web accessibility and helps browsers understand the images on your website. Use information-rich content that includes keywords without causing stuffing. Alternative text for images must be precise.
User experience counts
Google takes user experience into account when evaluating the search ranking. Here are some things that you can access on your website to improve your user experience and SEO ranking.
- speed – Just like image speed, the overall speed of the website loading plays an important role in the user experience. www.GTMetrix.com is a great resource for checking your website speed and user experience
- Subheadings – Proper use of sub-headings (H1, H2, H3, H4) will help users and Google better understand your content. Familiarize yourself with the Google Search Console for more help.
- Visually appealing – Relevant pictures and videos help illustrate your points.
- Popups – Popups don’t just annoy visitors, they’re bad from an SEO perspective too. Use them sparingly and not intrusively on the content.
- Use spaces – White space is part of a good design. Spaces can make your content more readable and grab users’ attention. Of course, there is a balance between a little white space and too much white space.
Long-form content ranks better on Google. You should aim to publish some long articles with helpful information for users. When creating long content on your blog, use target keywords with good search volume and keyword difficulty. For more information on assessing the difficulty and value of certain keywords, see the Google Keyword Planner.
Blog articles need to focus on giving the user high quality information about SEO. However, it is possible to balance between the two and include both.
SEO Practices for First Page Presence
The SEO practices mentioned will help your business achieve higher search rankings. However, competition for the first page is intense. You need to keep an eye on your strategies and adjust them if necessary. The algorithms are constantly updated and you want your website to stay current and current so that you stay present on the first page.
If you are unsure how to update your SEO strategy, MaxAudience can help. We understand how to move customers from page 3 to page 1 with best practices.